To represent PR and Communication professionals and the profession in Singapore.
To recognize and promote the best in PR in Singapore and the region.
To be the accrediting body for PR professionals in Singapore.
To be the leading PR and Communication organisation in the region.
The IPRS PRISM Awards (Public Relations In the Service of Mankind) was created by the IPRS in 1987 to encourage, recognise and reward organisations and individuals for excellence in public relations and communications, and outstanding contributions and achievements to raise the level of PR professionalism in Singapore.