IPRS PRISM Awards 2025 honours communicators who innovate, inspire and lead through change
The biennial awards this year recognise the outstanding work that redefines excellence and drives meaningful impact.
Singapore, 14 November 2025 – The Institute of Public Relations of Singapore (IPRS) held its biennial PRISM Awards on 14 November at the Pan Pacific Hotel, Singapore with over 150 guests in attendance. Celebrating the very best in public relations and communications, the gala luncheon was graced by Guest-of-Honour, Mr Tan Kiat How, Senior Minister of State, Ministry of Digital Development and Information and Ministry of Health.
Singlife and The Hoffman Agency were both awarded Outstanding PR Campaign of the Year, for their “Reimagine Health” and “From Stars to Seas: How OceanX Turned the Tide in S.E.A. Conservation” campaigns, respectively.
This year’s edition shines the light on those who have risen to the current environment characterised by relentless change and perpetual flux. Befitting this year's theme, the Lifetime PR Achievement Award was conferred to industry veteran Liu Xiaowei. Singapore Red Cross’s Benjamin William bested several others to be named Outstanding Communications Champion. The other People awards given out were Outstanding Communications Leader and Outstanding Communications Student.
In the popular Outstanding Regional Campaign category, The Hoffman Agency emerged as the winner. Other highlights include Ruder Finn Asia and Peace of Art supported by Kyrah & Song Advisory won the Outstanding Campaign by a NGO or NPO. The latter and Singlife each took the Distinction award for Best Use of Storytelling in a Campaign.
The PRISM Awards 2025 received a total of 121 submissions across 27 award categories. A total of 71 awards were given out this year, including 46 Merit Awards, 21 Distinction Awards, 2 Outstanding PR Campaign of the Year Awards and 3 Individual Awards.
Chair of the PRISM Awards 2025, Vanessa Wan, said: “The PRISM Awards 2025, themed ‘Innovating Through Change, Defining Excellence,’ celebrates the bold spirit of communicators who turn change into opportunity. This year’s finalists and winners have shown how creativity, agility, and strategic thinking can not only navigate disruption but redefine what excellence in communications means today.”
“I’m truly encouraged by the strong support from across the industry, from our esteemed judges and generous sponsors to the remarkable number of submissions received. It’s clear that communicators are embracing transformation, leveraging new technologies, and driving conversations that inspire progress within organisations and across communities,” she added.
Jennifer Kok, Founder and Chief Executive Officer of Media OutReach Newswire, Platinum Sponsor for the event, said: "As Asia Pacific’s leading global newswire, we are proud to once again support the PRISM Awards 2025 as the Platinum Sponsor. Our mission has always been to bridge the gap between brands and the media, empowering communicators to tell their stories effectively across borders and cultures.
“The communications industry has evolved rapidly, driven by technology, creativity, and an increasing need for authenticity. The PRISM Awards celebrate those who have not only adapted to this changing landscape but continue to innovate and lead with purpose. This year’s record number of submissions is a clear reflection of the industry’s vibrancy and resilience.
“We take pride in supporting this community. Our partnership with IPRS is built on a shared belief in elevating communications standards and recognising the professionals who are redefining excellence in the field.”
The distinguished panel of 35 judges comprised senior PR and communication practitioners, leading PR and Communication academics, senior media representatives, professionals, business leaders and IPRS Council Members.
The IPRS PRISM Awards 2025 is supported by Platinum Sponsor Media Outreach Newswire and Silver Sponsors Truescope and Rothman & Roman. Other sponsors included Notified. This year's official partners are Edge Digital and The Hoffman Agency.
For photos and IPRS PRISM Awards 2025 Categories And Winners, please visit: [link]
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About The IPRS
Incepted in 1970, the Instituted of Public Relations (IPRS) is a society that champions the public relations & communications profession by encouraging progressive best practices, enabling peer networking and establishing accreditation pathways. Through mentorship, continuing education and training, we nurture emerging practitioners and leaders to succeed and thrive.
About The IPRS PRISM Awards 2025
In a world characterised by relentless change and perpetual flux, this year's awards stand to honour those who have risen to the occasion. We celebrate individuals and teams whose mastery of communications strategy and execution has not only adapted to these shifts but has powerfully advanced their organisations and our profession.
There are three main award categories:
The People Awards celebrate the contributions of communications practitioners in the work entrusted to them by their organisations and clients that they serve. Included in this category are the Student Awards that recognises the work of our next generation of aspiring communications practitioners from the start of their formative years.
The Campaign Awards showcases the best communications-led events and programmes of high-quality delivery.
The IPRS will also nominate winners in the IPRS Awards (not-for-entry) categories: Outstanding Communications Campaign of The Year; IPRS Partner of The Year; and Lifetime Communications Achievement Award.
All winning works will bear the hallmarks of excellence in concept, execution and impact on markets, society and the industry at large.
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Karen Yap
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