Majority of youths seek support for career planning and building career-related skills: Survey by KPMG, NYC, and IPRS

Singapore, 25 November 2025 – At the Gen2050 Youth Action Forum, KPMG, the National Youth Council (NYC), and the Institute of Public Relations of Singapore (IPRS) shared findings from a survey gathered from 1,000 youth respondents on their awareness and attitudes towards current affairs and personal growth.

The Forum is a milestone event under the Gen2050 programme, designed to spark critical conversations about global developments and their impact on youths’ lives and futures, exploring how young people perceive and respond to challenges in areas like the future of work and technological advancements. For more information about the Gen2050 programme, please refer to Annex A.

Minister of State, Ministry of Culture, Community and Youth & Ministry of Manpower, Mr. Dinesh Vasu Dash, exchanged perspectives on how youths can lead the charge to thrive in an uncertain world during a panel dialogue with industry leaders. Beyond the dialogue, the Gen2050 Youth Action Forum also featured an interactive marketplace with gamified booths to immerse youths in decision-making scenarios, highlighting the complexities of global challenges and the importance of proactive, informed decision-making.

Youths’ aspirations and attitudes towards the future

The survey, conducted by Blackbox Research found that the majority of youths are aware of and care about global economic developments.  The economic uncertainty is a concern and youths said that they hoped to have greater support in career and financial planning.

Amongst key competencies needed to succeed in the workforce, youths surveyed identified communication and interpersonal skills (33 percent), adaptability and lifelong learning (32 percent), and analytical and critical thinking (31 percent) as the most valued competencies.

Source: 2025 Gen2050 Quick Poll of Youths

There is also a demand for more guidance, with 65 percent of youths* indicating that they require more support for career planning. Separately, 58 percent of youths* have also indicated that they need more help with financial planning.  [*Within these groups, about 58% are working adults and about 42% are students.  This broadly follows the overall sample distribution of the poll.]

Whole-of-Singapore effort to uplift youths and enabling them to be changemakers 

Half of the respondents recognised that the Government, educational institutions, employers, and the wider society and community do play important roles in supporting them.  

The 3P sectors (public, private and people sectors) are helping youths realise their aspirations. The Gen2050 youth action programme by KPMG in Singapore, NYC, and IPRS is one such effort. The programme brings together expertise and support from the 3P sectors in the areas of youth engagement, industry perspectives and mentorship to provide youths with tools, platforms, and opportunities to transform their aspirations into real-world, measurable outcomes.

The Gen2050 youth action programme is part of the SG Youth Plan engagements, a year-long series of engagements to understand youths’ aspirations and concerns. The views and insights garnered from the engagements will directly inform a 5-year action plan on youth development, created by youths, for youths.

“Youths today are discerning in their pursuit of skills — not just chasing trends, but focusing on how these skills can be practically applied to create value in their professions,” said Lee Sze Yeng, Managing Partner, KPMG. “The NYC, KPMG, and IPRS survey highlights that the next generation is deeply aware of the need for practical, impactful skills like applying AI to achieve a multiplier effect in the workplace. This underscores the responsibility of institutions and mentors to guide and empower youths, helping them navigate the complexities of value creation and equipping them for the future of work. With nearly 70 percent of KPMG in Singapore’s workforce comprising youths under 35, we are well-positioned to nurture young talent and enable them to lead and innovate in a rapidly evolving world.”

“Platforms like Gen2050 are useful to connect youths with industry leaders and policymakers, to gain insights into emerging shifts that affect the future of work and the kind of skills and attributes required to stay relevant.” said David Chua, Chief Executive Officer, NYC.  

Ross Gan, President, IPRS said: “It’s encouraging to see youth prioritising communications and interpersonal skills as key competencies needed to succeed. In a post-truth world of what’s trending on social media, where artificial intelligence is redesigning how businesses create value, the capacity to communicate with clarity, demonstrate empathy and engage authentically with stakeholders for positive impact has never been more relevant. Through our growing tertiary student chapter network and participation in mentoring programmes such as Gen2050, the IPRS enables industry practitioners to share their hard-earned wisdom with aspiring youth to help them succeed and thrive.”

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For media queries, please contact:

KPMG in Singapore

National Youth Council

Institute of Public Relations of Singapore

Karen Yap
Press Office for IPRS  
E: kyap@cloverpointconsultants.com

About KPMG

KPMG in Singapore is part of a global organisation of independent professional services firms providing Audit, Tax and Advisory services. We operate in 142 countries and territories with more than 275,000 partners and employees working in member firms around the world. Each KPMG firm is a legally distinct and separate entity and describes itself as such. KPMG International Limited is a private English company limited by guarantee. KPMG International Limited and its related entities do not provide services to clients.

For more detail about our structure, please visit kpmg.com/governance.

For more information, visit kpmg.com.sg

LinkedIn: linkedin.com/company/kpmg-singapore

About the National Youth Council

At NYC, we believe in a world where young people are respected and heard and have the ability to influence and make a difference in the world. Together with our partners, we develop future-ready youth who are committed to Singapore by instilling in them a heart for service, resilience and an enterprising spirit.

About the Institute of Public Relations of Singapore

Incepted in 1970, the Instituted of Public Relations (IPRS) is a society that champions the public relations & communications profession by encouraging progressive best practices, enabling peer networking and establishing accreditation pathways. Through mentorship, continuing education and training, we nurture emerging practitioners and leaders to succeed and thrive.

Annex A

ABOUT THE GEN2050 YOUTH ACTION PROGRAMME

The Gen2050 Youth Action Programme, launched in June 2025 by KPMG in Singapore, NYC and IPRS, empowers youths to step up, speak out, and be in front, as they tackle pressing societal challenges and drive meaningful change. This tripartite collaboration brings together expertise from the public, private, and non-profit sectors to provide mentorship, industry insights, and strategic communication skills.

The programme features two distinct tracks to cater to different groups of youths. The first is a structured accelerated programme, which equips selected participants with critical skills such as social entrepreneurship, problem-solving, stakeholder management, and the ability to craft impactful, scalable solutions. Participants will receive mentorship from industry leaders and access to professional networks to refine and implement their ideas. Outstanding projects may even receive funding for implementation and scaling up opportunities.

The second track is a curated engagement series open to all youths, offering opportunities to learn from policymakers, industry professionals, and peers. These dialogues focus on critical societal issues such as AI, social sustainability, and equitable access to digital skills, fostering discussions that contribute to the SG Youth Plan—a five-year action plan reflecting the aspirations of young Singaporeans.

For more information about the Gen2050 Youth Action Programme, visit our website.

About the SG Youth Plan

SG60 is about Building Singapore Together, and how each of us can contribute to a Singapore that we will proudly call home. NYC and its partners are organising a year-long series of engagements for youths to connect with others who are just as passionate about making a difference and taking action to build our shared future. The engagements will culminate in an SG Youth Plan – a five-year action plan created by youths, for youths, and supported by all of us, so that we collectively do our part for Singapore and fellow Singaporeans.