IPRS members contribute their wealth of experiences in a series of articles, opinion pieces and interviews. Read highlights from our members and get to know the work of the IPRS in our IPRS Updates. If you have an article to share or need more information, please email the IPRS Secretariat: admin@iprs.org.sg.
I hear a version of this conversation in almost every agency I work with these days. Someone points out how much faster everything moves now – research that used to take a junior half a day gets done by a tool in seconds, media lists that took an afternoon to build by hand now build themselves, a first draft of a press release appears before you've finished your coffee–everyone nods. On paper...
Singapore’s rapidly ageing population and escalating healthcare costs are placing mounting pressure on the nation’s long-term care (LTC) system. Recognising this challenge, homegrown insurer Singlife set out to play a transformative role, not just through product innovation but by shaping national discourse on health and care. Its Reimagine Health initiative earned the Outstanding Communications...
Congratulations to MINDS and their communications partner, Ruder Finn Asia, for receiving the prestigious PRISM Award (Distinction) for Outstanding Campaign by a Non-Government Organisation or a Not-for-Profit Organisation.
Their winning effort, the ‘My Way’ campaign, successfully employed an omni-channel strategy to spotlight the stories of persons with intellectual disabilities (PWIDs) and...
There’s something different about stories from Our Grandfather Story (OGS). They don’t just inform — they linger. There’s something that makes you pause. It’s not just the visuals or music. It’s the quiet care behind every story — the kind that doesn’t scream for attention, but earns it.
On 16 July, members of IPRS stepped into UNFOLD Studios, the home of OGS. We weren’t just there for a tour. We...
The IPRS Industry Visits are an ongoing feature and event for our members to get behind the scenes into the belly of organisations to understand how things work from strategy to implementation. IPRS Members were invited to visit to the SPH News Centre, where they were given a tour of the venue and a primer on how SPH Media operations in a digital world where news comes in 24/7 and a constant...
IPRS Student Chapter Members were invited to visit the Supreme Court. The students were encouraged to share their thoughts on the overall communications of the Courts in their traditional, digital and social media platforms, and community engagement.
