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Introduction to Public Relations & Mass Communication

Next Intake Date: 27 Oct to 29 Oct 2021.
Live via Zoom, 9 am to 5 pm

Course Objectives

To provide insights into PR and Communication so as to equip participants with a sound understanding of the principles, basic techniques and current landscape.

Course Structure

A compact three-day course from 9.00a.m. to 5.00p.m. that provides a sound, basic understanding of what Public Relations (PR) and Communication is all about and an insight into its key aspects: Communication 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.

Modular Courses:

If you are in need of a refresher for specific topics, look no further!  Select the modular topics that you are interested in from our 3-day “Introduction to Public Relations and Mass Communication” course.

  • Day 1 – Introduction to Public Relations and Media Relations
  • Day 2 – Crisis Communication and Digital Communication
  • Day 3 – Integrated Marketing Communication (IMC) and Public Relations Campaign

Who should attend?

Anyone who is interested in the PR and Communication profession; new entrants; and those who are in a communication role and who would like to have a quick overview of the current state of PR.

Certificate of participation

Participants will receive an IPRS Certificate of Attendance at the end of the course.

Testimonials

 “I find the course lively and interactive; and the trainers have lots of personal experiences to share. I strongly recommend anyone who wants to know the basics of public relations and communication to enrol in this course if you are given the opportunity.”
– Ms Dawn Goh, Secretary, IMC Industrial Group.

“The instructors’ knowledge and experience were compelling teaching tools. The course offered refreshing insights and was well conducted.”
– Ms Chiam Ai-Ling, Manager, Geriatric Education and Research Institute.

Who are our trainers?

Experienced PR professionals who are able to combine the fundamentals of PR with the best in current practices.