PRISM Awards 2021 - Public Relations In Service Of Mankind


Esther An conferred Lifetime PR Achievement Award;Roche Diagnostics Asia Pacific clinches‘Best COVID-19 Pandemic Campaign Pivot’ and ‘Outstanding PR Campaign of the Year’

Esther An of City Developments Ltd is conferred the Lifetime PR Achievement Award, and Roche Diagnostics Asia Pacific has emerged as the winner of‘Best COVID-19 Pandemic Campaign Pivot’ and ‘Outstanding PR Campaign of the Year’ at the PRISM Awards 2021. ‘Outstanding PR Consultancy of the Year’ went to Rice Communications and PRecious Communications.

Celebrating Singapore’s brightest stars in PR and communications, the PRISM Awards ceremony was held on 15 December at the Parkroyal Collection Marina Bay, with Guest-of-Honour Mr Tan Kiat How, Minister of State, Ministry of Communications and Information, in attendance. 50 guests attended the ceremony in person, with an additional 100 viewers watching the livestream online.

Organised by the Institute of Public Relations of Singapore (IPRS), PRISM Awards 2021 received a total of 86 submissions across 31 award categories. A total of 44 awards were given out this year, including 15 Merit Awards, 9 Distinction Awards, 7 Excellence Awards, 1 Outstanding PR Campaign Award and 12 People Awards.

Koh Juat Muay, President, IPRS Council 2021/2023 said: “Since 1987, the IPRS has presented the PRISM Awards biennially to honour the very best in the PR and communications industry. Today PRISM remains one of the most prestigious awards.”

“The winning entries and the winners this year reveal a singular story - the resilience of our people, the ingenuity of the campaigns and strength of the organisations that continues to thrive in an evolving local and global communications landscape.

IPRS is privileged to hold PRISM Awards 2021 and share in the pride of profession demonstrated by our people and in the brilliance of their campaigns.

Our winners truly embody the meaning of PRISM and that is Public Relations In the Service of Mankind,” added Juat Muay.

Judged by a panel of established business leaders and senior practitioners, there was intense competition in several categories, including the newly introduced 'Best COVID-19 Pandemic Campaign Pivot’ (9 entries), ‘Outstanding Corporate Reputation Programme’ (6 entries), ‘Outstanding Campaign by a NGO/NPO’ (5 entries) as well as ‘Outstanding PR Consultancy of the Year’ (5 entries).

Other notable winners include PR Communications, which swept 7 awards, Certis for ‘Outstanding In-House Communications Team’, and Distilleri’s Jian Yang for ‘Outstanding PR Champion’.

Eight new categories were introduced in 2021, including ‘Best COVID-19 Pandemic Campaign Pivot’,‘Outstanding Healthcare Communicator Award (Organisation and Individual), and ‘Outstanding Environment, Social and Governance (ESG) Communications Programme’.>The qualifying period for the 2021 PRISM Awards is from 1 July 2019 to 30 June 2021.

About The IPRS

IPRS, established in 1970 as a non-profit organisation, is the only accrediting body for Public Relations (PR) practitioners in Singapore. The Institute promotes excellence in the industry through knowledge exchange platforms and training programmes that are aligned with the many changes and developments in the practice of PR and Communications today.

IPRS has a growing membership consisting of professionals from diverse backgrounds in public relations, journalism, advertising, marketing, education and management – a factor that has contributed to the Institute’s strength and dynamism.

There are nine Student Chapters with various tertiary institutions to create opportunities for communications students and IPRS members to share expertise and experiences.

The IPRS introduced the Biennial PRISM Awards (Public Relations In the Service of Mankind) in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region.

For Media Enquiries:

Full List of PRISM Awards 2021 Winners

PRISM 2021 Panel of Judges