Institute of Public Relations of Singapore challenges practitioners to re-evaluate their roles and value to industry

Institute of Public Relations of Singapore


14 October 2022


Institute of Public Relations of Singapore challenges practitioners

to re-evaluate their roles and value to industry


The IPRS PRISM Summit 2022 gathers stakeholders

to discuss the future of PR


SINGAPORE. The Institute of Public Relations of Singapore (IPRS) brings together over 120 industry experts and public relations practitioners to discuss the future of public relations at their inaugural IPRS PRISM Summit on 10 November 2022.


Formed in 1970, the IPRS is Singapore’s most established and leading association for the PR and communications industry. The COVID19 pandemic and recent political, economic and financial turmoil felt around the world, have accelerated the need to evaluate the role and value of PR, even as the industry pivoted and adopted new technologies and capabilities to meet new challenges.


The IPRS PRISM Summit 2022 will be an exchange of industry knowledge across key communication topics. Participants can hear from and engage with 36 experts in the areas of leadership, Environmental, Social and Governance (ESG), technology and future-readiness. Domain experts will share their insights on the opportunities and challenges and discuss how PR can help organisations in their growth and long-term viability in a volatile global market.


“The IPRS was established in the earliest days of Singapore’s PR practice. Today, it continues to uphold the value that the profession brings to people and organisations. In this Inaugural IPRS PRISM Summit 2022, we challenge our industry to refresh the purpose of communications and how it makes a difference now and in the future. We look forward to welcoming and hosting our distinguished speakers, IPRS members, practitioners and friends of our PR community,” says Koh Juat Muay, President IPRS.


The Summit will feature a Keynote Panel “PR Leadership in A Volatile World” with Arun Mahizhnan, Special Research Advisor at Institute of Policy Studies and Jacob Puthenparambil, CEO & Founder of Redhill, moderated by Kathy O’Brien, Managing Director of Red Shoe Communications. Participants can look forward to two fireside chats: Social Media And The Law with Adrian Tan, President at Law Society of Singapore & Partner, TSMP Law Corporation; and PR In The Boardroom with Su-Yen Wong, Chairperson at Singapore Institute of Directors


“It is exciting times for the public relations professional, from a rise in emerging technology to the increasing role of ESG in shaping business strategies. The PR profession must evolve to ensure that we remain relevant. PR is no longer just about working with the media. Today, PR professionals have to be ESG leaders, brand ambassadors, social media experts, marketers, risk managers and more. The time is right for a summit like this, and the industry agrees with us, as you can see from the strong support we’ve received and by the amazing slate of speakers we’ve lined up,” says Vanessa Wan, Chairperson of the IPRS PRISM Summit and IPRS Council Member.

The Summit is supported and made possible by Platinum Sponsor Redhill, and Gold Sponsors IN.FOM, Truescope and Dataxet. The event will be held in-person at Singapore’s PARKROYAL on Beach Road on 10 November 2022, 08:30am-6:00pm.


Other Summit Highlights:


  • Planet, People and Profit Panels: Global Trends in ESG - Panel I; Shaping Your Sustainability Story - Panel II
  • Technology Panels: 360 Communications – Paid, Earned, Owned, Shared - Panel I; Future of Tech Is Bright for Communications - Panel II
  • Design Thinking in PR Workshop: A Customised Workshop for The New PR Professional
  • Wellbeing Break: An Experiential Journey in Selfcare
  • IPRS Student Chapter Summit Project: A Next Gen Presentation


For more information on the IPRS visit:


For full IPRS PRISM Summit 2022 programme and registration:


For Media Enquiries:

Gracia Yap at, +65 90270572

Or email the IPRS Secretariat at:



The IPRS introduced the PRISM Awards in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region. PRISM which stands for Public Relations in Service of Mankind is today our signature and ethos. The IPRS PRISM Summit 2022 will be held biennially, alternating with the IPRS PRISM Awards. Together they present a community platform to lead and showcase the PR industry's best in Singapore and the region.


About IPRS

IPRS, established in 1970 as a non-profit organisation, is the only accrediting body for Public Relations (PR) practitioners in Singapore. The Institute promotes excellence in the industry through knowledge exchange platforms and training programmes that are aligned with the many changes and developments in the practice of PR and Communications today.


IPRS has a growing membership consisting of professionals from diverse backgrounds in public relations, journalism, advertising, marketing, education and management – a factor that has contributed to the Institute’s strength and dynamism.


There are 10 Student Chapters with various tertiary institutions to create opportunities for communications students and IPRS members to share expertise and experiences. The IPRS introduced the Biennial PRISM Awards (Public Relations In the Service of Mankind) in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region.


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Inaugural IPRS PRISM Summit 2022

The Future Of Public Relations

10 November 2022 | 8:30am – 6:00pm | PARKROYAL on Beach Road


Long before Covid-19 hit the world, PR and communications practitioners have been debating their role in and value to society. The pandemic, and more recently, the Russia-Ukraine conflict and the resulting economic and financial pressures, have accelerated the quest for answers even as the industry pivoted and adopted new technologies and capabilities to meet new challenges. The IPRS is leading an interactive and thought-provoking IPRS PRISM Summit 2022 as we delve into what it takes to remain relevant beyond 2022.





Registration & networking morning coffee


Welcome by IPRS


Keynote Fireside Chat


Keynote Panel Discussion

PR Leadership In A Volatile World

What is the role of PR leaders today? What is our influence if any?


Sustainability, ESG & CSR

The world wishes for a more sustainable future, and environmental, social and governance (ESG) issues have an increasing role in companies’ decisions and performance. Societal expectations for action and activism from companies are also increasing.





Planet, People & Profit - Panel One

Global trends in ESG affecting communications

Climate change, board and executive diversity, social media and youth engagement, social movements. What are the new risks to be aware of and where are the opportunities for your brand?


Networking coffee break


Planet, People & Profit - Panel Two

ESG Communications – how to shape an authentic communications strategy to tell your sustainability story
What is the role of the communications team in helping organisations achieve their sustainability agenda? How do you develop an ESG communications strategy and how do you make your sustainability story stand out in a crowded environment?


Social, Digital and Emerging Technology

In addition, the growth of social media has had a deep effect on the practice of PR. Brands and stakeholders now can engage in real-time 24/7 through a wide variety of channels.


Social media has also given rise to “citizen journalism” and an army of powerful influencers. Consumers and stakeholders now have a direct means to express opinions, share experiences and voice criticisms. Adding to the challenge, social media channels are evolving rapidly, all the time. 


There is accelerated growth in digital and emerging technologies. PR practitioners must ride the wave of change, stay ahead of trends, adapt to the digital disruptions, and optimise these new platforms. At the same time, we must be mindful of its impact on our profession and plan ahead.






Technology - Panel One

360 Communications – Paid, Earned, Owned, Shared

PR has traditionally focused on earned media. But in today’s digitally and globally connected world, communications practitioners need to utilise all platforms to get their messages out there. How can we leverage digital and social media to do this? Are features in traditional media channels still worth their weight or are “likes” and “shares” the new currency in PR?


Technology - Panel Two

Future of Tech is Bright for Comms

The future of comms will be shaped by exciting technologies, be it AI, metaverse or digital. In this panel discussion, we will be exploring the opportunities and challenges in harnessing future technologies to shape comms, as well as answering tough questions such as ethics, R&D and job loss.


Networking Lunch


The Future of our Profession

What is the “new” role of the PR professional?  How do we help our organisations navigate the many complexities?  How do we remain relevant, hold on to our role as trusted adviser? How do we create true value? What is the future of the PR/communications practice?





Design Thinking In PR

A customised workshop for the New Practitioner

What new skills are important for PR practitioners? How can we stay ahead of the creativity curve?


Wellness Break

A learning journey in wellbeing and mindfulness.


The Fireside Chat I

Social Media And The Law - What you need to know about privacy, rights and responsibilities. What does the law say?


The Fireside Chat II

PR In The Boardroom – How PR can add value to the boardroom and embark on a board career


The Future of PR Panel

How are we defining the work and role of PR and communications today? How influential is the PR counsel in organisations and governments? What are the PR metrics? What skills are needed and what awaits the next generation of communicators?


IPRS Student Chapter Summit Project

A New Gen Presentation


Closing Remarks by IPRS

The Future of PR. Are you ready for it?


Networking Cocktails





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