The Institute of Public Relations of Singapore (IPRS) held its biennial PRISM Awards on 29 November at the PARKROYAL COLLECTION Marina Bay, Singapore with over 170 guests in attendance. Celebrating the very best in public relations and communications, the gala luncheon was graced by Guest-of-Honour, Mr Tan Kiat How, Senior Minister of State for Communications and Information.
Singtel was named PR Campaign of the Year, for their ‘Purpose Campaign - Empower Every Generation’. They also received a Distinction Award for Outstanding Employee Engagement Programme. Grayling emerged as the winner of the hotly contested Outstanding 360-degree Integrated Campaign – Consumer category.
This year’s edition shines the light on People in PR and the IPRS conferred the Lifetime PR Achievement Award to well-known industry veteran Jennifer Lewis. Singlife’s Pearlyn Phau bested several others to be named Outstanding PR Champion. Some of the other People awards given out were Outstanding PR Leader, Outstanding Young PR Professional and Outstanding PR Student, amongst others.
In the popular Outstanding Sustainability Communications Campaign category, Redhill and The Hoffman Agency emerged as the winners. Other highlights include TOUCH Community Services which won Outstanding Campaign by a NGO or NPO, and The Hoffman Agency’s campaign "Hearing Partners encourages Singaporeans to #ListenAgain which took the Distinction award for Best Use of Storytelling.
Event Photos: LINK
