Singapore, 28 October 2024 – The PRISM Summit 2024 returned on a high note, with over 140 PR practitioners joining the conference on 24 October at One Farrer Hotel. Organised by the Institute of Public Relations of Singapore, this year’s distinguished keynote speakers were Ho Kwon Ping (Executive Chairman at Banyan Group) and Abel Ang (Chairperson, Advanced MedTech Investments).
This year’s conference was anchored by three pillars driving organisational success in an ever-changing and hyperconnected world: organisational leadership; communications strategy and social media engagement. The conference included two keynote fireside Q&As, two panel discussions as well as a networking lunch with a diverse community of business leaders and PR professionals.
In his keynote, Abel Ang shared his perspectives on data-driven decision making, adding that he prefers to see AI as IA (Intelligence Augmentation). He added that students should assume that 100% of their education will become obsolete, so we will need IA to maximize our human potential and accentuate humanness. CEO in the Spotlight Ho Kwon Ping shared his perspectives on brand leadership, and stressed the importance of staying focussed on communicating a brand’s values over using glossy adjectives.
The two panel discussions provided refreshing insights into the world of strategic PR and crisis communications. Featured speakers included Debra Soon (Group Head, Brand, Communications & Marketing at Singlife), Ross Gan (Chief Communications Officer, Bitdeer Group), Danny Tan (Managing Director, Grayling), Keso Kendall (SVP, APAC, Team Lewis), Jeanie Lee (Director, Clients & Markets of KPMG in Singapore) and Natasha Ann Zachariah (Correspondent, The Straits Times).
