Singapore, 14 November 2022 — The Institute of Public Relations of Singapore (IPRS) welcomed close to 160 industry experts and public relations (PR) practitioners at the inaugural PRISM Summit 2022 on 10 November 2022 to discuss the future of PR. Professor Tommy Koh, Ambassador-at-Large at the Ministry of Foreign Affairs and Emeritus Professor of Law at the National University of Singapore, kicked off the day by affirming PR as a profession and sharing his thoughts in a Fireside Chat about government communications during the COVID-19 pandemic and the similarities in the roles of diplomats and PR practitioners.
With the effects of the COVID-19 pandemic and the recent global, political, and economic turmoil, PR practitioners are re-evaluating their roles and the need to evolve to remain relevant in meeting new challenges. In addition, the demand to adapt to emerging technologies and ESG (environmental, social, and governance) in forming business strategies also adds new dimensions to the PR practice.
The IPRS organised the summit to bring the PR community together and to exchange in-depth knowledge across key areas such as sustainability and technology. Through these discussions, the delegates also had the opportunity to contribute actionable insights and tips in navigating the volatile business and social environments and the evolving communications industry.
The summit featured 32 speakers. In addition to Professor Tommy Koh, other speakers included Ms. Su-Yen Wong, Chairperson at the Singapore Institute of Directors, and Mr. Jacob Puthenparambil, Founder and CEO of Redhill, with topics addressing leadership, ESG, technology, and future readiness. Other domain experts also shared insights on the opportunities and challenges of the current outlook and how PR is essential for organisations in their growth and long-term viability.
