Selvi R

Selvi R

Hon Treasurer

IBM APAC Brand, Communications and Social Leader
IBM ASEAN & Singapore

Selvi leads Communications for IBM ASEAN. With a team of professionals across the region, she focuses on advancing IBM’s brand reputation by taking a unified approach for the markets in ASEAN.

She took on the ASEAN role after rejoining IBM Singapore as the Communications Manager in May 2019. She joined the Singapore team at a critical time when Singapore was elevated as the fifth strategic market for IBM in Asia Pacific.

Prior to that, Selvi was the Global Business Services Workforce Enablement Leader for Global Delivery engaging with a large workforce globally. She led employee engagement prioritised on IBM Values and a client centric culture that are foundational for the Client Service professionals.

Before that, Selvi was appointed Workforce and Field Enablement Manager for IBM ASEAN in April 2009. In this pioneering role she led workforce communications and seller enablement on Smarter Planet Cross Brand initiatives as well as key IBM plays. In this role, she made significant contributions in the implementation of the Simplified Sales Model in ASEAN with an integrated Change Management and Communications programme.

Before taking on the ASEAN role she was the Country Manager for Communications, a role she took on second time around in 2007 to lead communications efforts for IBM Singapore.

She was the Communications Manger for IBM Global Business Services and Corporate Affairs from Nov 2006 to Nov 2007. She was responsible for leading an integrated Communications effort to advance IBM’s leadership and position on key issues in the region for the consulting group.

Before accepting the regional role she was the Country Manager, Communications, IBM Singapore. In that role, she acted as the strategic advisor to the Country General Manager and the leadership team in driving initiatives that enhanced IBM’s brand reputation in the marketplace.

Selvi joined IBM in 2001 after serving as a Senior Consultant at Hill and Knowlton, one of top four global Public Relations consultancies managing global brands Compaq Asia Pacific, ARIBA and other local brands.

She has close to 20 years of experience in public relations, advertising and promotions handling clients in aerospace, software, hardware,, Telco, F&B and other industries.