Cindy Lim

Cindy Lim is the Head of Communications, Digital & Marketing at the Singapore Symphony Group, which manages the Singapore Symphony Orchestra (SSO) and its family of orchestras and choruses. The company also owns and makes its home at the Victoria Concert Hall.

In her current role, Cindy oversees sales, advertising, digital media, brand, content, customer research and communications. The company has since increased its digital reach to over 6M views a year with significant growth in social media engagement. Ticket revenue and attendance for FY22/23 and FY23/24 were also the highest in the history of the company.

In 2020, Cindy led the launch and production of SSO’s digital season SSOPlayOn! at the height of the pandemic, reaching 1M views within 6 months. In the same year, she embarked on a content partnership with Mediacorp, Singapore’s public broadcasting company.

Since 2021, Cindy has been serving on the Council of the Institute of Public Relations of Singapore, where she is currently Honorary Secretary. Cindy holds a Bachelor of Arts (Honours) degree in English and Economics from the National University of Singapore.