The objectives of the Institute are:
- To establish the Institute as the central body for persons/organisations concerned with and interested in public relations and to project the Institute as a responsible organisation representing public relations practitioners in Singapore.
- To encourage and promote high professional standards and conduct of its members by establishing and upholding such standards and conduct as prescribed in the Code of Ethics. When necessary, the Council shall review and update the Code of Ethics.
- To collect and disseminate information, to encourage the continuing study of an improvement in the theory, practice and techniques of public relations, and to stimulate the exchange of ideas through meetings, discussions, seminars and the like.
- To set and uphold professional standards through training and education.
- To conduct accreditation examinations as and when it deems fit.
- To maintain a record of the Institute’s activities and undertake other activities likely to benefit the profession and the interests of its members and also the community as a whole.