SUMMARY OF IPRS PRISM Awards 2015
PRISM Awards 2015 – A Resounding Success!!
On 25 February 2015, about 300 PR practitioners and guests gathered at the Mandarin Orchard Singapore to honour 25 individuals and organisations for their outstanding efforts and contributions to the Public Relations (PR) profession.
Ms Sim Ann, Minister of State (Ministry of Education and Ministry of Communications and Information) was the Guest of Honour for Singapore’s landmark PR event of the year. “With a fragmented media landscape and heightened competition for attention, the need for effective communications has never been greater. The Government is making more innovative efforts to communicate with the public, and the PR industry in Singapore is an important partner for us. I applaud IPRS’ efforts to recognise the contributions of local PR practitioners in upholding the very important standards of clarity and professionalism,” said Ms Sim Ann.
PRISM was inaugurated in 1987, and this year’s presentation was the 13th in the series, and coincided with IPRS’ 45th anniversary.
This year’s Awards drew a bumper crop of 110 entries across 19 categories. “The jury panel had a tough call deliberating on the overall winners. This reflects the growing maturity of the Singapore PR industry. It also goes to show that the PRISM Awards, where individuals and corporations are judged and recognised by their peers, are the most relevant of the awards for excellence in the public relations profession and the all-important attribute of integrity in the practice of public relations,” Mr Stephen Forshaw, President, IPRS said.
Mr Forshaw used the opportunity of PRISM to call on PR practitioners to abandon the flawed measurement tool of ‘equivalent advertising value’ as a PR outcome. “In these days of greater availability of data and analytics, we must move away from using an advertising-based cost of space metric as a measurement of our work, and look more closely at impact, impressions and reach of messages. If anything, the challenge is on our profession to tell stories in a shorter, sharper way than ever before, to take account of more people wanting information in bite-size chunks and seeking it from a greater variety of sources than ever before,” he told the Awards presentation gathering.
Mr Patrick Daniel, Editor-in-Chief, Singapore Press Holdings, and President, Singapore Press Club was awarded the ‘Outstanding PR Champion’ Award. Commenting on the award to Patrick Daniel, Mr Forshaw said: “Patrick is more than an Editor-in-Chief. He is a mentor and developer of talent in the media, and shares his experience and advice with members of the public relations profession often. He understands the need for an open, balanced and robust relationship between practitioners and journalists. He is therefore a most appropriate recipient of this award, reserved for the captains of Singapore business and industry.”
On behalf of the IPRS President and Council 2013/2015, we would like congratulate all the winners and to thank our sponsors (UOB and Weber Shandwick) and all who made PRISM Awards 2015 a success!
Please see below for the full list of winners for PRISM Awards 2015.
1A. OUTSTANDING OVERALL CORPORATE REPUTATION PROGRAMME – SINGAPORE
Weber Shandwick (Xofigo® – Bayer HealthCare)
Nanyang Technological University (A Global University on the Rise)
1B. OUTSTANDING CORPORATE REPUTATION CAMPAIGN – INTERNATIONAL
Weber Shandwick (Strengthening MasterCard’s Technology Brand –MasterCard)
2. BEST INVESTOR RELATIONS PROGRAMME
Hill & Knowlton (SEA) Pte Ltd
(The Successful Launch of the S$1.15 billion IPO of OUE Hospitality Trust – OUE Hospitality REIT Management Pte Ltd)
Citigate Dewe Rogerson, i.MAGE Pte Ltd (Starburst Holdings Inc.)
3. BEST PUBLIC SECTOR CAMPAIGN
SMRT Corporation Ltd (Sleeper Replacement Public Awareness Campaign)
4. OUTSTANDING CAMPAIGN BY A NON-GOVERNMENT ORGANISATION
Huntington Communications (Run for Hope – NCC Research Fund)
5. OUTSTANDING INTERNAL COMMUNICATIONS PROGRAMME
Singapore Power (Powering the Nation)
The Hoffman Agency
Changi General Hospital (Visioning Journey)
6. BEST CORPORATE SOCIAL RESPONSIBILITY PROGRAMME
Ogilvy Public Relations Singapore (“Let’s Stand Together” – National Security Coordination Secretariat)
Golin Singapore (Singapore Heartland E-Waste Recycling Programme – Panasonic)
8. BEST INTEGRATED MARKETING CAMPAIGN
Weber Shandwick (Singapore Red Cross)
Ogilvy Public Relations Singapore (SingTel Hawker Heroes – SingTel)
9. BEST SOCIAL OR DIGITAL MEDIA CAMPAIGN
Vibes Communications (“Beauty Begins At Your Feet” – Scholl)
Ogilvy Public Relations (SingTel Hawker Heroes – SingTel)
10. BEST CUSTOM PUBLICATION
National Community Leadership Institute
11A. PR CONSULTANCY OF THE YEAR – SINGAPORE
11B. OVERALL OUTSTANDING PR CONSULTANCY
12. OUTSTANDING PR PROFESSIONAL
13. OUTSTANDING YOUNG PR PROFESSIONAL
14. OUTSTANDING PR STUDENT
15. LIFETIME PR ACHIEVEMENT
16. OUTSTANDING PR MENTOR
Dr Gregor Halff
17. OUTSTANDING PR CHAMPION