Summary of IPRS PRISM Awards 2008
CORPORATE AWARDS
1. OUTSTANDING OVERALL CORPORATE REPUTATION ENHANCEMENT PROGRAMME – SINGAPORE
Excellence Winners
Corporate Reputation Enhancement Programme (PUB – The National Water Agency)
Enhancing ITE’s Corporate Reputation (Institute of Techinical Education)
2. OUTSTANDING CORPORATE REPUTATION CAMPAIGN (INTERNATIONAL)
Merit Winner
Building for Tomorrow (CapitaLand Limited)
3. OUTSTANDING CORPORATE REPUTATION CAMPAIGN (ASIA PACIFIC REGION)
Merit Winner
Top 50 Cities of the New Global Economy (Mastercard Worldwide/Weber Shandwick Worldwide (S) Pte Ltd)
Excellence Winner
Pinoy Connect (YAHOO! South East Asia)
4. BEST INVESTOR RELATIONS
Merit Winners
Olam International Ltd (Citigate Dewe Rogerson, i.MAGE Pte Ltd)
The Art Edge (The Ascott Group Limited)
5. BEST PUBLIC SERVICE CAMPAIGNS – PUBLIC SECTOR >S$500,000
Merit Winner
Let the Consequences do the Talking (DDB Worldwide Pte Ltd)
Excellence Winner
Remaking Our Heartland (Housing & Development Board)
Communications for Marina Bay (Urban Redevelopment Authority)
6. BEST PUBLIC SERVICE CAMPAIGNS – PUBLIC SECTOR <S$500,000
Merit Winners
Promoting Architecture and Urban Design Excellence in Singapore (Urban Redevelopment Authority – URA)
The Reopening of the National Museum of Singapore (Communications DNA Pte Ltd)
Excellence Winner
Unlocking the Second Prison (Care Network)
7. BEST PUBLIC SERVICE CAMPAIGNS – PRIVATE SECTOR
Merit Winner
Setting the Wheels in Motion (Shell Eastern Petroleum (P) Ltd)
8. OUTSTANDING CAMPAIGNS BY NON-GOVERNMENT ORGANISATIONS (NGO)
Merit Winner
BBSGB (Asia PR Werkz Pte Ltd)
9. BEST INTERNAL COMMUNICATIONS
Merit Winner
OCBC “Stay Curious” Campaign (OCBC Bank)
10. BEST CORPORATE SOCIAL RESPONSIBILITY (CSR)
Merit Winners
HP Recycling Week 2007 (Hewlett-Packard Singapore (Sales) Pte Ltd)
SMRT Silver Tribute Fund (SMRT Corporation Ltd)
Excellence Winner
CDL’s CSR Programme (City Developments Limited)
11. BEST EVENTS/CONFERENCES
Excellence Winner
Singapore 2006, Global City, World of Opportunities (Ministry of Information, Communications and the Arts – MICA)
12. BEST INTEGRATED MARKETING COMMUNICATIONS
Merit Winners
Launch of Halo 3 – Finish the Fight (Edelman Public Relations Worldwide, Singapore)
Creating Consumer Connections with the Ultra Edition Brand (Edelman Public Relations Worldwide, Singapore)
Excellence Winner
Launch of Singapore Media Fusion Brand and “I Made it in Singapore” Campaign (Media Development Authority – MDA)
13. BEST USE OF NEW MEDIA
Merit Winner
Paving the Pfuture for Pfingo (Edelman Public Relations Worldwide, Singapore)
SPECIAL AWARDS
14. LIFETIME ACHIEVEMENT AWARD
Basskaran Nair (Mr)
Senior Vice President, Corporate Communications
CapitaLand Limited
15. OUTSTANDING PR PROFESSIONAL OF THE YEAR 2008
Michael Rose (Mr)
Chief Executive Officer
MRA Communications Pte Ltd
16. OUTSTANDING PR MENTOR
Winifred Chan (Ms)
Managing Director
Barr & Chan Communications
17. OUTSTANDING YOUNG PR PROFESSIONAL OF THE YEAR 2008
Lee Ling Ling (Ms)
Associate Consultant
Bang Public Relations Pte Ltd
18. OUTSTANDING PR CHAMPION OF THE YEAR 2008
Khoo Teng Chye (Mr)
Chief Executive Officer
PUB – The National Water Agency