PRISM Awards 2006
Summary of IPRS PRISM Awards 2006
On 3 March 2006, the 9th IPRS PRISM Awards held at the Pan Pacific Singapore saw 29 Public Relations (PR) consultancies, MNCs, public-listed and private companies, Government Ministries and Statutory Boards honoured for their outstanding work and excellent public relations efforts.
The gala event was officiated by Guest of Honour, Dr Balaji Sadasivan, Senior Minister for State for Information, Communications and the Arts, and Health, and saw a good turn-out of more than 350 guests from PR agencies, the business community, government ministries and statutory boards, as well as PR professionals from and Shanghai.
CORPORATE AWARDS
1. BEST CORPORATE SOCIAL RESPONSIBILITY
Excellence Winner
DHL’s Integrated Disaster Response Management for the Asian Tsunami (DHL Asia Pacific Regional Office)
Merit Winner
Samsung DigitALL Hope (Edelman Public Relations Worldwide (S) Pte Ltd)
2. BEST PUBLIC SERVICE CAMPAIGNS (GOVERNMENT) For a budget of more than $500,000
Excellence Winner
ITE Branding Programme (Institute of Technical Education)
Merit Winners
National Library (National Library Board)
Fresh Air for Women (Weber Shandwick)
3. BEST PUBLIC SERVICE CAMPAIGNS (GOVERNMENT) For a budget of less than $500,000
Merit Winner
Semakau Landfill (SL) Official Opening (Bang Public Relations Pte Ltd)
4. BEST PUBLIC SERVICE CAMPAIGN (NON-GOVERNMENT/PRIVATE SECTOR) For a budget of more than $100,000
Merit Winner
Yellow Ribbon Project (Burson-Marsteller (SEA) Pte Ltd)
5. BEST PUBLIC SERVICE CAMPAIGN (NON-GOVERNMENT/PRIVATE SECTOR) For a budget of less than $100,000
Excellence Winner
Crime Prevention Ambassadors (Senior Citizens) Programme (National Crime Prevention Council)
6. BEST MARKETING COMMUNICATIONS
Excellence Winner
McDonald’s Restaurant Pte Ltd (Citigate Dewe Rogerson, i.MAGE Pte Ltd
Merit Winners
World’s First Baby Massage-A-Thon (Edelman Public Relations Worldwide Pte Ltd)
Driving Publicity for O2 Coverged devices in Singapore (Upstream Asia (S) Pte Ltd)
7. BEST INTERNAL COMMUNICATIONS
Excellence Winners
Living OCBC Bank’s Purpose & Values (OCBC Bank)
Internal Communications for an Effective Integrated Workforce (Singapore Civil Defence Force)
8. BEST INVESTOR RELATIONS PORGRAMME For companies with market capitalisation of more than $300M
Excellence Winner
Managing Public Perception through an Innovative in Specie Distribution(CapitaLand and Commercial Ltd)
Merit Winner
Korean Shipping Giant Sails towards Success with Listing Debut in Singapore(Weber Shandwick)
9. BEST STRATEGIC POSITIONING / CORPORATE REPUTATION MANAGEMENT
Merit Winner
Strengthening the Discovery Networks Asia Brand (Weber Shandwick)
Wildlife Reserves Singapore (Citigate Dewe Rogerson, i.MAGE Pte Ltd)
10. BEST INTEGRATED COMMUNICATIONS
Excellence Winner
Jetstar Asia – Building A New Airline Brand Through Close Collaboration Between Public Relations & Advertising (Ogilvy Public Relations Worldwide, Singapore)
Merit Winner
Breaking Beauty Stereotype in Singapore – Dove Campaign for Real Beauty (Ogilvy Public Relations Worldwide, Singapore)
Singapore Season in London (Ministry of Information, Communications and the Arts & National Arts Council)
11. BEST USE OF NEW MEDIA IN PR
Merit Winner
Multilingual Video Broadcast System for Public Education(Singapore Civil Defence Force)
12. BEST STUDENT PROJECT
Excellence Winner
A Little Christmas Dream with MDAS (Nanyang Technological University (2Che PR)
Merit Winner
PR Campaign Proposal – JSSC (Ngee Ann Polytechnic (M2 Consultants)
13. BEST EVENTS MANAGEMENT
Merit Winners
The New Tangs Levels 2 & 3, A Revolutionary Fashion Vision (CK Tang Limited)
Jetstar Asia – Singapore Kolkata SME Summit to Coincide with the Arrival of Jetstar Asia in India (Ogilvy Public Relations Worldwide, Singapore)
SPECIAL AWARDS
14. YOUNG PR PROFESSIONAL OF THE YEAR
Rita Chia (Ms)
Weber Shandwick Worldwide (S) Pte Ltd
15. PR PROFESSIONAL OF THE YEAR
Jimmy Tay (Mr)
Hill & Knowlton (SEA) Pte Ltd
16. LIFETIME ACHIEVEMENT AWARD
Arun Mahizhnan (Mr)
Yeo Toon Joo (Mr)