IPRS, established in 1970 as a non-profit organisation, is the only accrediting body for Public Relations (PR) practitioners in Singapore. The Institute’s objective is to establish growth for Singapore’s PR industry through knowledge acquisitions, networking, and exchanging of new ideas. The Institute continually strives to be the leading regional PR organisation that will not only elevate the profession but also set industry standards and increase public recognition of this profession.
The IPRS has, since 1970, focused on providing a solid foundation of conceptual knowledge as well as ground expertise for public relations practitioners who wish to upgrade their skills, and for those aspiring to join the communications industry. The Institute promotes excellence in the industry through education, and designs programmes and courses that are aligned with the many changes and developments in the practice of Public Relations and Communications.
The Institute now has a membership base that is about 300-strong and growing. It consists of professionals from a variety of backgrounds – Public Relations, journalism, advertising, marketing, education and management. The IPRS welcomes members from diverse backgrounds, a factor that has contributed to the Institute’s strength and dynamism.
Recognising the importance of nurturing the next generation of communications practitioners, the IPRS established Student Chapters with tertiary institutions to create opportunities for students and IPRS members to share expertise and experiences. We now have nine Student Chapters each with their own Advisor and elected President and Executive Committee.
The IPRS introduced the PRISM Awards (Public Relations In the Service of Mankind) in 1987 to recognise and reward excellence in Public Relations and Communications in Singapore and the region. The PRISM Awards are presented biennially to encourage creativity and originality and to promote the best application of Public Relations and Communications practices across all sectors of the economy.
To be the leading PR and Communication organisation in the region.