MOU Between Advisory (Singapore) & IPRS

SINGAPORE, 7 August 2020 — Advisory and the Institute of Public Relations of Singapore (IPRS) today announced the signing of a Memorandum of Understanding (MOU), expressing both parties’ intent to collaborate as partners with the purpose of supporting youth development in Singapore and encouraging more students to pursue careers in the public relations industry.

This announcement was made at an event graced by Edward Chia, Member of Parliament-Elect for Holland-Bukit Timah Group Representation Constituency and Co-Founder & Managing Director of Timbre Group. Commenting on the MOU signing, Edward shared: “I am heartened that Advisory and IPRS are deepening their partnership in service of students interested in the public relations industry. Industry bodies like the IPRS play an essential role in society in accrediting and strengthening support for vocational professions, and IPRS has been a stalwart for our PR & Communications professionals since its founding in 1970. As a Co-Chair of the SG Youth Action Plan, I have seen first-hand the work that Advisory is doing to empower young Singaporeans from all walks of life to make informed career choices. I am also pleased that Advisory recently emerged as the Champion Team of our inaugural Youth Action Challenge. In this time of COVID-19 disruption and economic uncertainty, I am confident that this partnership between Advisory and IPRS will provide many more students the opportunity to learn about the public relations industry, and provide a platform for them to find employment support in these challenging times.”

This decision to deepen collaboration between Advisory and the IPRS came on the heels of the successful co-organisation of Discover+: Public Relations & Communications on 30th June 2020, and the involvement of many IPRS members as mentors in The Advisory Mentorship Programme: Online . The panel session was the twelfth instalment of Advisory’s Discovery + series — a series of virtual industry panels that provides students the chance to engage with professionals working in various industries in Singapore. Discover+: Public Relations & Communications attracted 378 attendees who benefitted from the insight of the panelists, IPRS members from organisations such as Google, Temasek International, and WE Communications. Nisar Keshvani, Vice-President of the IPRS, who moderated the panel, commented, “On behalf of my fellow panellists, we very much enjoyed the opportunity to be part of Discover+: Public Relations & Communications, and to see the active interest of the student attendees of all ages. The IPRS has always believed in providing support to our youth who one day want to join our industry, and in conjunction with the 50th anniversary of our founding, we were pleased to announce in the session that IPRS is extending complimentary affiliate memberships to all members of our student chapters.”

“Beyond the establishment of an online repository of interviews to document the experiences and advice of working professionals in 2016, we have launched a range of offline and online programmes to provide students in Singapore the chance to engage directly with professionals from industries that they might otherwise have few opportunities to learn about,” said Mock Yi Jun, Co-Founder & President of Advisory. “During this period of COVID-19 disruption, we began digitalising some of our initiatives, including through our virtual Discovery+ and #AskMeAnything panels, and The Advisory Mentorship Programme: Online with more than 560 industry mentors. These forms of programming would not be possible without the support of industry bodies like the IPRS, and we look forward to deepening our collaboration to help even more students enter the public relations industry.”

Of the IPRS’ decision to sign a MOU with Advisory, President of the IPRS, Marcus Loh said: “By bringing IPRS’ industry influence together with Advisory’s reach and engagement of students of all ages, we have the potential to make a big difference to youths who are interested in joining the public relations sector amid this global COVID-19 pandemic. This is why we cannot think of a more meaningful way to give tribute to our nation’s 55 th birthday than by helping Singapore’s youths acquire relevant skills, seize opportunities and improve their chances to land their first jobs through partnerships with organisations like Advisory.”

Discussing the impact of Advisory’s suite of programmes to date, Advisory’s Chief Programmes Officer Teow Junhao remarked: “Since end-2018, we have conducted twenty-six Discovery, Discovery+ and Experience sessions combined, on a wide range of industries including Space, Infrastructure, Government Relations & Public Affairs, Sustainability, and Islamic Finance amongst others. We are thankful that these sessions have benefitted more than 5,000 youths, who interfaced with and heard the perspectives of professionals from a range of companies and organisations across both the public and private sectors. We sincerely hope that the success of Discover+: Public Relations & Communications and the signing of the MOU will mark the start of a close and fruitful relationship between Advisory and the IPRS, one that will connect students to more companies and organisations in the days to come.”


Brendan Loon
Co-Founder & Deputy President (External), Advisory

Irene Lim
Acting Head, IPRS Secretariat

ABOUT ADVISORY: Advisory is a fully youth-led non-profit dedicated to empowering young Singaporeans to make informed career and further education choices. By breaking down the barriers that young people face in finding out about their fields of interest, Advisory endeavours to level the playing field and support youth to pursue their passions. Find out more about Advisory here.

ABOUT INSTITUTE OF PUBLIC RELATIONS OF SINGAPORE (IPRS): IPRS is the industry apex body representing Public Relations and Communications practitioners in Singapore. Its primary objective is to recognise and promote professionalism among its Members and the Public Relations industry. Find out more about the IPRS here


“Youth have expressed a desire to continue growing, developing and upskilling and I’m glad that Advisory’s series of online Discovery + industry panels and Mentorship programmes are meeting these needs.” – Grace Fu, Minister

“With the support of the National Youth Council, Advisory provides youth with the opportunity to connect with working professionals from a wide range of sectors. This helps them gain a better understanding of the different career pathways available today.” – Baey Yam Keng, Senior Parliamentary Secretary

“On behalf of the National University of Singapore, I affirm Advisory’s work in providing students from all walks of life the opportunities and resources they need to make informed career choices.”  – Associate Professor Peter Pang, Dean of Students (Former), National University of Singapore

“In an environment where things are uncertain, the wisdom and experience of a mentor can act as lighthouses helping to navigate the fog, and reach safely to shore. Non-profits like Advisory… have great opportunities and resources for our youth.” – Nadia A. Samdin, Member of Parliament-elect & Associate Director, TSMP Law Corporation

“I applaud the team at Advisory for their active effort to support the national COVID-19 response, and for plugging an important gap. The National Youth Council continues to work closely with Advisory to coordinate our efforts to support youth.” – David Chua, Chief Executive Officer, National Youth Council & Board Member, Advisory