Managing PR Campaigns In A Pervasive Social Media World

Course Description

This course enables learners to understand the foundations of PR campaign development in a fast-moving social media environment. They will be able to start using these building blocks to design and execute a campaign and evaluate its effectiveness for future improvement and implementation.

Learners will acquire the knowledge thinking and practical skill to help manage the corporate and social reputation of their organisations.

Learning Outcomes

By the end of the course, learners should be able to:

  • establish the key elements of a PR campaign plan

  • develop a sound PR campaign plan in a timely manner for implementation.

  • use appropriate tools and strategies, specifically social media, to maintain the organisation’s corporate image, especially in a crisis.

  • review and improve the PR campaign plan based on its effectiveness and social feedback.


  • Learn directly from senior PR practitioners and industry leaders

  • Active learning through the LPAR (Learn, Practice, Apply, Review) learning approach using PBL (Problem Based Learning) and Experiential learning.

  • Be IPRS trained and receive a Certificate from IPRS, recognised by the industry.

  • Best Price enrolment fee in the market today; Now with WSQ funding and payable via SFC!

Mode of Delivery: In-person Classroom

Course Duration: 16 hours (2 days) 

Please contact us at or visit for enrolment to this course.