Managing The Media In A Crisis

Course Description

This course enables learners to assist their organisations in managing and communicating crises information to their stakeholders in a timely and effective manner.

Learners should be able to establish key messages, design, develop, and execute a crisis communication plan that aligns with the organisation’s needs and regulatory requirements as well as apply different methods in information dissemination.

Learning Outcomes 

  • At the end of the course, the learner will be able to: 

  • Aetermine the key roles and responsibilities of different stakeholders during crises.

  • Establish alignment of the crisis communication roadmap with the organisation’s business continuity plan.

  • Draft a crisis communication plan in a timely manner based on verified and evaluated information.

  • Use appropriate tools and techniques when communicating crisis information to relevant stakeholders.

  • Utilise the organisation’s communication system to disseminate key information to customers when there is a breakdown in service delivery.

  • Review and improve the crisis communication plan in keeping with the organisation’s ongoing business strategies. 


  • Learn directly from senior PR practitioners and industry leaders

  • Active learning through the LPAR (Learn, Practice, Apply, Review) learning approach using PBL (Problem Based Learning) and Experiential learning. 

  • Be IPRS trained and receive a Certificate from IPRS, recognised by the industry. 

  • Best Price enrolment fee in the market today; Now with WSQ funding and payable via SFC! 

Mode of Delivery: In-person Classroom 

Course Duration: 16 hours (2 days) 

Please contact us at or visit for enrolment to this course.