Launch of IPRS Mentorship Programme
The official launch of the IPRS Mentorship Programme was held on Wednesday, 21 November. IPRS Accredited Member, James Brasher, Managing Partner, RICE Communications, who has signed up as a Mentor for the programme, kindly provided the premises of RICE Communications as the launch event venue.
The launch was witnessed by about 30 IPRS Mentors, Faculty Heads and Mentees from the IPRS Student Chapters, and senior PR practitioners.
In his address, Robert Conceicao, IPRS President, said that the Mentorship Program was another initiative by the Institute to groom the next generation of PR professionals. “The idea was mooted by an IPRS Council Member, Lily Lim, a Senior Lecturer at Temasek Polytechnic.” Robert added that Mentors could help budding practitioners gain confidence and provide useful career advice.
Seow Siok Mui, a Lecturer from Republic Polytechnic, echoed Robert’s sentiments, adding that the Mentorship Program could help fill in the gaps that Lecturers might not be able to do in the classroom. Siok Mui shared two things that had been raised by her students. “The first was to find out more about the fast-changing nature of the PR industry. The second was networking opportunities.”
Speaking as a Mentor, James Brasher said, “As a Mentor, I get something beneficial out of my relations with my ‘mentee’ as well. I get to learn and be inspired by young people and others in the industry, as I still have a lot to learn. Spending time with ‘mentee’ is something I value.”
Beth Wong Yan Whye, Vice President (Publicity), Temasek Polytechnic-IPRS Student Chapter, and a First Year Diploma Student in Communication & Media Management, shared her experience of being a ‘mentee’. “Despite my strong interest to be in the communication industry, I never knew exactly what I would like to get into in the future. Having heard of the Mentorship Program, I jumped at the opportunity to be able to gain valuable insights on the industry.”
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Attendees at the launch of the Mentorship Programme.
IPRS President, Robert Conceicao, addressing the Mentors and ‘mentees’.
James Brasher sharing his thoughts on what mentorship means to him.
Seow Siok Mui welcoming the value of mentorship to PR and Communication undergraduates.
Beth Wong relating her experience and expectations of being mentored.