Senior Manager/Associate Director (Public Relations - Consumer)

PRecious Communications
Singapore
Full-Time
Posted
6 months ago

Account Management

  • Oversee and sign-off on all materials and reports for client submission
  • Provide senior level oversight for client events and functions
  • Serve as account lead, manage client contact and correspondence
  • Provide accurate deliverables and budget estimates using the PRecious Communications Estimator for projects & retainers
  • Manage and track client deliverables and budgets to prevent over-servicing and ensure account profitability
  • Responsible for assembling the “best team” for client project or retainer
  • Oversee media monitoring, compilation of media clippings and media pitching
  • Manage and resolve any emerging issues around client or budget
  • Build and cultivate relationships with the media and influencers
  • Brief clients’ spokesperson ahead of interviews

 

Client Management & Strategy Counsel

  • Provide client counsel, proactively build client trust and relationships
  • Develop long-term strategic plans / recommendations for clients, ensuring alignment and integration with clients’ marketing and digital strategy and execution
  • Develop senior-level client programmes including thought leadership campaigns, key messages and positioning
  • Develop relationships with senior-level client contacts
  • Position the agency as a strategic partner to the client
  • Prepare recommendations to forestall or capitalise on emerging PR or industry issues
  • Develop and present issues & crisis comm plans and strategies to clients
  • Prepare comms programme or project evaluation reports at appropriate intervals
  • Conduct periodic strategic comms programme reviews for clients and recommend adjustments if required
  • Conduct media training of clients

 

Content Management

  • Oversee and manage the quality of content development (writing skills, strategy), providing supervision
  • Contribute to higher-level content (thought leadership, bylines, case studies, client or media endorsements, white papers, media roundtables, yearly planning, quarterly PR plans)
  • Provide final sign-off for content

 

Team Work & Management

  • Live and advocate PRecious Principles
  • Mentor Consultant-level members
  • Look after professional and emotional welfare of team members and improve team dynamics
  • Conduct and improve performance appraisals process
  • Recruitment of new talent
  • Conduct training and sharing sessions

 

Business Development & Management

  • Identify organic business opportunities from existing clients locally and across countries
  • Develop and cultivate leads for new business
  • Lead in business development pitches, assemble pitch team, strategize for proposals and presentations
  • Coach team members in business development skills
  • Oversee new business (financial revenue) pipeline
  • Support the MD in charting out business strategies identifying new growth areas and realizing set business goals

 

Please send your CV with expected salary to talent@preciouscomms.com .