PR Associate / Senior Associate

Full-Time
Posted
5 months ago

The role


That Marketing Guy is looking for a passionate communicator and media maven who enjoys seeing their work published as headlines and working with key opinion leaders to shape and drive brand narratives.As an Associate/Senior Associate, you can look forward to opportunities to work alongside a creative and supportive team to strategise, plan and execute engaging integrated marketing campaigns for well-known brands that reach millions - all while helping our clients fulfil their business goals.You’ll be expected to work independently and proactively to:

  • Create and execute communications strategies using an earned-first, paid-supplemented approach
  • Provide earned/paid media counsel to clients and consult internally on PR best practices
  • Craft and distribute media invites, pitch notes, fact sheets, press releases and handle media enquiries
  • You may also be required to create social media captions/content relating to media coverage/responses and handle other related writing tasks, such as bylines and advertorials
  • Conceptualise, project manage and run point for media events
  • Provide media training and spokespersons briefings whenever necessary
  • Maintain positive media relationships with local media (dailies, trades, niche publications and KOLs)
  • Manage third-party budgets for content partnerships (advertorials, KOLs) and press kits
  • Compile, analyse and present media reports, including creating robust measurement frameworks like AEV/EMV
  • - Handle all tasks meticulously and carefully

The ideal candidate:

  • - Understands how Public Relations and communications fit within the broader marketing framework
  • - Always has the bigger picture in mind, and is able to work towards achieving that through incremental steps
  • - Is confident and articulate in presenting their work and answering tough questions
  • - Familiar with KOLs in the local scene
  • - Has commercial sense in terms of drafting/reviewing terms for content partnerships/KOL engagements
  • - Has their pulse on the latest consumer industry insights relevant to our clients
  • - Has prior experience (1-3 years) of independently handling end-to-end performance campaigns for multiple brands

Agency-side experience is preferred, but necessary.

 

Please send your CV with expected salary to vanessa@thatmarketingguy.sg

The role


That Marketing Guy is looking for a passionate communicator and media maven who enjoys seeing their work published as headlines and working with key opinion leaders to shape and drive brand narratives.As an Associate/Senior Associate, you can look forward to opportunities to work alongside a creative and supportive team to strategise, plan and execute engaging integrated marketing campaigns for well-known brands that reach millions - all while helping our clients fulfil their business goals.You’ll be expected to work independently and proactively to:

  • - Create and execute communications strategies using an earned-first, paid-supplemented approach
  • - Provide earned/paid media counsel to clients and consult internally on PR best practices
  • - Craft and distribute media invites, pitch notes, fact sheets, press releases and handle media enquiries
  • - You may also be required to create social media captions/content relating to media coverage/responses and handle other related writing tasks, such as bylines and advertorials
  • - Conceptualise, project manage and run point for media events
  • - Provide media training and spokespersons briefings whenever necessary
  • - Maintain positive media relationships with local media (dailies, trades, niche publications and KOLs)
  • - Manage third-party budgets for content partnerships (advertorials, KOLs) and press kits
  • - Compile, analyse and present media reports, including creating robust measurement frameworks like AEV/EMV
  • - Handle all tasks meticulously and carefully

The ideal candidate:

  • - Understands how Public Relations and communications fit within the broader marketing framework
  • - Always has the bigger picture in mind, and is able to work towards achieving that through incremental steps
  • - Is confident and articulate in presenting their work and answering tough questions
  • - Familiar with KOLs in the local scene
  • - Has commercial sense in terms of drafting/reviewing terms for content partnerships/KOL engagements
  • - Has their pulse on the latest consumer industry insights relevant to our clients
  • - Has prior experience (1-3 years) of independently handling end-to-end performance campaigns for multiple brands

Agency-side experience is preferred, but necessary.

 

Please send your CV with expected salary to vanessa@thatmarketingguy.sg

Location
89 Rowell Rd, #02-01, Singapore 208018