Responsibilities:

• Manage all brand and marketing related communications and activities
• Monitor and manage the Duke-NUS brand perception
• Analyse brand positioning and audience insights and translate them into improvements in our channels
• Create and manage creative marketing campaigns to support the School’s distinct positioning and perception
• Ensure all content and collaterals maintain brand integrity–style, tone of voice, search engine optimised–for all channels including social, email, website, and onsite
• Collaborate with internal stakeholders to deliver high-quality, scalable, brand compliant content
• Design and communicate the Duke-NUS vision, mission, and values
• Lead development of creative content to motivate the target audience with CTAs
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research audience markets and competitors’ activities
• Oversee new and ongoing marketing and advertising activities
• Support brand visibility in internal communications and school-wide events. Assist with the Department’s “design” needs–website banners, marketing, display, SEO & SEM campaigns, etc.
• If required, manage agencies for production and installation collaterals
• Lead and manage paid, owned, earned media asset
• Monitor, analyse and produce analytics and insight reports for marketing campaigns
• Provide guidance, support and mentoring for social media content and campaigns
• Establish and manage the school’s photo and video archives, ensuring content is catalogued appropriately and accessible for users from different departments
• Ability to create animations or effects is desirable
• Provide support to other departments in for their social and digital needs e.g. provide consultation on how to improve their graphics or designs, or help edit designs if required
• Any other duties as assigned by the HoD.

Required Skills

• Proven working experience as Brand Manager
• Proven ability to develop brand and marketing strategies and communicate recommendations to agencies, peers and senior management
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix and how content fits in overall channel and communications strategies is advantageous
• Up-to-date with latest trends and marketing best practices
• Proficiency in software such as Adobe Photoshop, Illustrator, Creative Suite, etc. is expected. Familiarity with Sitefinity and other CMS systems will be advantageous
• Proven experience in digital marketing strategies, analytics and metrics, as well as in managing SEO/SEM campaigns
• Hands on experience in creating both corporate and storytelling visual content, story boards, and mood boards / creative briefs
• Strong analytical and quantitative skills
• Able to manage multiple projects, work under pressure and ability to work independently as well as in a team
• Strong skills set in project management, prioritising, time management, organisation, negotiations, and collaboration
• Outstanding communication skills, excellent command of spoken and written English, with an eye for attention to detail. Proficiency in Mandarin will be advantageous
• Confidence in public speaking / being emcee at events.
• A go-getter, and can-do attitude, creative solutions-oriented work approach

Required Qualifications

• A degree in a relevant discipline, with design, digital media, marketing, or communications qualifications being an advantage
• Six to eight years of work experience in brand management, digital marketing, content development and concept creation across a breadth of channels
• Departmental competencies: Live up to Duke-NUS’ values of collaboration, compassion, integrity and courage
• A motivated self-starter who is able to work independently or in a team, with a strong sense of accountability
• Initiate projects, provide constructive feedback to team discussions and integrate into the team’s overall dynamics
• Contribute to the team’s culture of creating a safe workspace environment
• Solution-oriented, respectful, non-judgemental and open-minded

We regret that only shortlisted candidates will be notified.