IPRS Workshops – “Elevate!” Series

IPRS Workshops – “Elevate!” Series

To support you in elevating your PR game, IPRS is rolling out a brand new series of specialized workshops . Be sure to keep a look out at this space for more upcoming IPRS Workshops!

To register, fill in the form below and we’ll get to your application in a few working days.

Registration closes Friday, 22 May 2020.

Engaging the Media in a Crisis

One of the most important lessons of the COVID era is the need for timely, accurate, and focused communication.  Here’s where the PR professional plays a pivotal role.  PR practitioners must up their game in a crisis to be able to contribute meaningfully to their organization by addressing the needs of different stakeholders.

Who is it for

PR Middle Managers and Executives, and those who are in Crisis Communication Teams.


Through case-studies, written practices, and role-plays, the workshop will focus on engagements with the media (mainstream, online and social media) by the Crisis Communication Team and the fundamentals of Crisis Communication and equip participants with a Crisis Communication toolkit.



Founder/Director, MAJIC Communications Pte. Ltd.

Robert’s PR/Communication experience spans almost three decades.  An Honorary Fellow and Past President of the apex body for PR professionals – the Institute of Public Relations of Singapore, Robert heads a boutique PR consultancy, Majic Communications, which provides strategic counsel in crisis communication, issues management, media relations, and editorial, to the corporate, public and not-for-profit sectors.  He has developed and conducted well-received specialized in-house training for ministries/statutory boards, MNCs, SMEs and professional bodies, on media relations and crisis communication.  Robert lectures at the Civil Service College and various universities.


Registration Form

Part A: Participant Particulars
Part B: Billing Details

IPRS Courses & Workshops Terms of Conditions


Please submit the completed Registration Form at least ten working days prior to commencement of training to IPRS (43A South Bridge Road Singapore 058677) via mail, email (admin@iprs.org.sg) or fax (6534 4691). A place will be reserved for you upon receipt of your Registration Form (subjected to availability).

Payment & Confirmation of Enrolment

Payment is to be made in Singapore Dollars (SGD) at least five working days before commencement of training. If we do not receive your payment by this deadline, it will be deemed that you have withdrawn from the training. Please note that confirmation of enrolment will only be sent one week before the training, upon receipt of the full payment for the training and the signed Registration Form (subjected to availability).

We accept interbank transfer/cheque only. Cheque is to be crossed and made payable to “Institute of Public Relations of Singapore” with the invoice no., organisation name and participant’s name indicated on the back of the cheque.

The details for interbank transfer are: Account Name: Institute of Public Relations of Singapore | UOB Bank A/C No: 101-316-9190 | Bank Code/Swift Code: 7375 / UOVBSGSG | Branch Code: 001.

Member Discount

IPRS Corporate and Individual Members enjoy a special discount! For Membership enquiries, email admin@iprs.org.sg.

Withdrawals / No-show

We regret that no refund will be allowed for withdrawal or no-show. Full course fees will be charged for any withdrawal or no-show. We do, however, accept replacements from the same organisation.


IPRS reserves the right to change or cancel the course due to unforeseen circumstances. Full course fees will be refunded.

For more information

Please contact the IPRS Secretariat at 6534 1841 (normal office hours) or email: admin@iprs.org.sg.

Updated: 4 May 2020