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China currently has a staggering internet population exceeding 1 billion users, with over 90% being actively engaged in its social media, according to many recent reports. However, China’s consumer usage of their massive social media ecosystem is very different from the rest of the world.
This workshop addresses these differences and gives insights into how some foreign brands have succeeded in China where others have failed. In addition, learn what makes the Chinese netizen different and explore current trends in social media which affects their buying behaviours.
At the end of the Workshop, participants will learn:
Candice is a communications veteran with over 20 years of both corporate and agency experience. She spent 11 years in China with leadership roles in Burson-Marsteller and Edelman, where she spearheaded numerous social media campaigns for leading brands.
Next Intake TBC
The advent of social media has increased the impact of fakes news on the hearts and minds of individuals. In the era of social media, anyone with access to the internet, a computer and the know-how can disseminate information as widely as mainstream media. Couple this with the anonymity of the world-wide web, organizations are extremely vulnerable to rogue actors who seek to disrupt or destroy their reputations. This workshop will provide participants with an understanding of what fake news is, who perpetuates it and why, and how to battle it.
At the end of the Workshop, participants will:
(a) have a definition of fake news, understand the dangers and its characteristics, and the types of fake news;
(b) learn a framework to assess the impact of fake news;
(c) use a framework to respond to fake news.
Justin is a seasoned PR professional and an Accredited Member (AMIPRS) of IPRS. He has conducted communication training for MNCs and for civil servants from countries around the region. He has held senior appointments in the government, public and private sectors, and has had to tackle fake news head-on on many occasions.
Next Intake TBC
Digital and social media platforms alone may sometimes not be able to tell good news stories in a credible, creative, timely and cost-effective manner. Media publicity, however, provides a different dimension for good news announcements. To garner positive publicity in the media, one must understand how the media operates. To be able to engage journalists confidently, one must master the tools of the trade.
Through lectures, discussions, written practices and role-plays, participants will learn how
Robert Conceicao, FIPRS, AMIPRS.
Director, MAJIC Communications Pte Ltd.
Robert is a PR professional with over three decades of experience in Strategic Communication, Media Relations, Issues Management and Crisis Communication. He has conducted well received specialized in-house media training workshops for the public, private and not-for-profit sectors. Currently, he is a seasonal lecturer for the Singapore Civil Service and the University of Newcastle (Singapore). He is a Past President of the IPRS.
Next Intake TBC
When a customer is upset because something is wrong or has an unmet need or expectation, how you respond in person and in writing matters.
In this workshop, we focus on your response in writing, be it through a letter, an email or social media. Focusing on putting out the fire and turning the “crisis” around, the workshop aims to help learners use their written replies to uplift their organisation’s service recovery process, convey your organisation’s intention to address the customer’s concerns effectively and with empathy, and ultimately to “win” back the customer.
Any professionals who need to respond to angry customers in writing. This includes professionals working in customer relations, customer service, marketing communications and corporate communications.
Learners at the workshop will learn to
Module 1 : Understand why customers complain and your organisation’s intentions
Module 2 : Adopt the right language in your written reply
Module 3 : Apply Clear, Compassionate and Confident writing in your reply
Ai Ling Sim-Devadas – Communications Trainer
Health Communication Matters
Ai Ling is a well-received trainer with 20-years of experience in communications. She has trained communications and healthcare professionals in communications, service excellence, patient experience and media relations.
She develops and delivers corporate training programmes and is passionate about helping professionals communicate more effectively with their customers, stakeholders and staff. Her clients include healthcare organisations, VWOs and SMEs.
Before being an independent consultant and facilitator, Ai Ling was managing senior communication responsibilities in Changi General Hospital and Eastern Health Alliance. She brings with her over 20 years of experience communicating with the public, internal and external stakeholders and the C-suite.
She brings to the workshop her professional expertise as well as her personal experience as a patient and caregiver. She is currently the Co-Chairperson of the SingHealth Patient Advocacy Network, the first-of-its-kind patient advocacy group in Singapore. She is also the first Asian board member of The Beryl Institute’s Global Patient and Family Advisory Board.
Ai Ling holds a Bachelor of Arts from the National University of Singapore and a Masters in International Studies from the University of Sydney. She is a DACE (Diploma in Adult and Continuing Education)-certified curriculum developer and ACTA (Advanced Certificate in Training and Assessment)-certified trainer.