To support you in elevating your PR game, IPRS is rolling out a brand new series of specialized workshops . Be sure to keep a look out at this space for more upcoming IPRS Workshops!
To register, fill in the form below and we’ll get to your application in a few working days.
Next Intake TBC
Digital and social media platforms alone may sometimes not be able to tell good news stories in a credible, creative, timely and cost-effective manner. Media publicity, however, provides a different dimension for good news announcements. To garner positive publicity in the media, one must understand how the media operates. To be able to engage journalists confidently, one must master the tools of the trade.
Through lectures, discussions, written practices and role-plays, participants will learn how
Robert Conceicao, FIPRS, AMIPRS.
Director, MAJIC Communications Pte Ltd.
Robert is a PR professional with over three decades of experience in Strategic Communication, Media Relations, Issues Management and Crisis Communication. He has conducted well received specialized in-house media training workshops for the public, private and not-for-profit sectors. Currently, he is a seasonal lecturer for the Singapore Civil Service and the University of Newcastle (Singapore). He is a Past President of the IPRS.
Next Intake TBC
When a customer is upset because something is wrong or has an unmet need or expectation, how you respond in person and in writing matters.
In this workshop, we focus on your response in writing, be it through a letter, an email or social media. Focusing on putting out the fire and turning the “crisis” around, the workshop aims to help learners use their written replies to uplift their organisation’s service recovery process, convey your organisation’s intention to address the customer’s concerns effectively and with empathy, and ultimately to “win” back the customer.
Any professionals who need to respond to angry customers in writing. This includes professionals working in customer relations, customer service, marketing communications and corporate communications.
Learners at the workshop will learn to
Module 1 : Understand why customers complain and your organisation’s intentions
Module 2 : Adopt the right language in your written reply
Module 3 : Apply Clear, Compassionate and Confident writing in your reply
Ai Ling Sim-Devadas – Communications Trainer
Health Communication Matters
Ai Ling is a well-received trainer with 20-years of experience in communications. She has trained communications and healthcare professionals in communications, service excellence, patient experience and media relations.
She develops and delivers corporate training programmes and is passionate about helping professionals communicate more effectively with their customers, stakeholders and staff. Her clients include healthcare organisations, VWOs and SMEs.
Before being an independent consultant and facilitator, Ai Ling was managing senior communication responsibilities in Changi General Hospital and Eastern Health Alliance. She brings with her over 20 years of experience communicating with the public, internal and external stakeholders and the C-suite.
She brings to the workshop her professional expertise as well as her personal experience as a patient and caregiver. She is currently the Co-Chairperson of the SingHealth Patient Advocacy Network, the first-of-its-kind patient advocacy group in Singapore. She is also the first Asian board member of The Beryl Institute’s Global Patient and Family Advisory Board.
Ai Ling holds a Bachelor of Arts from the National University of Singapore and a Masters in International Studies from the University of Sydney. She is a DACE (Diploma in Adult and Continuing Education)-certified curriculum developer and ACTA (Advanced Certificate in Training and Assessment)-certified trainer.