To support you in elevating your PR game, IPRS is rolling out a brand new series of specialized workshops . Be sure to keep a look out at this space for more upcoming IPRS Workshops!
To register, fill in the form below and we’ll get to your application in a few working days.
Registration closes Friday, 16 Oct 2020.
When a customer is upset because something is wrong or has an unmet need or expectation, how you respond in person and in writing matters.
In this workshop, we focus on your response in writing, be it through a letter, an email or social media. Focusing on putting out the fire and turning the “crisis” around, the workshop aims to help learners use their written replies to uplift their organisation’s service recovery process, convey your organisation’s intention to address the customer’s concerns effectively and with empathy, and ultimately to “win” back the customer.
Any professionals who need to respond to angry customers in writing. This includes professionals working in customer relations, customer service, marketing communications and corporate communications.
Learners at the workshop will learn to
Module 1 : Understand why customers complain and your organisation’s intentions
Module 2 : Adopt the right language in your written reply
Module 3 : Apply Clear, Compassionate and Confident writing in your reply
Ai Ling Sim-Devadas – Communications Trainer
Health Communication Matters
Ai Ling is a well-received trainer with 20-years of experience in communications. She has trained communications and healthcare professionals in communications, service excellence, patient experience and media relations.
She develops and delivers corporate training programmes and is passionate about helping professionals communicate more effectively with their customers, stakeholders and staff. Her clients include healthcare organisations, VWOs and SMEs.
Before being an independent consultant and facilitator, Ai Ling was managing senior communication responsibilities in Changi General Hospital and Eastern Health Alliance. She brings with her over 20 years of experience communicating with the public, internal and external stakeholders and the C-suite.
She brings to the workshop her professional expertise as well as her personal experience as a patient and caregiver. She is currently the Co-Chairperson of the SingHealth Patient Advocacy Network, the first-of-its-kind patient advocacy group in Singapore. She is also the first Asian board member of The Beryl Institute’s Global Patient and Family Advisory Board.
Ai Ling holds a Bachelor of Arts from the National University of Singapore and a Masters in International Studies from the University of Sydney. She is a DACE (Diploma in Adult and Continuing Education)-certified curriculum developer and ACTA (Advanced Certificate in Training and Assessment)-certified trainer.
Registration closes Friday, 1 Oct 2020.
Events are one of the most important ways for organizations to gain visibility, grow business and foster employee cohesiveness. In recent times, the risk of the covid-19 spreading and advisories for holding events have increased the difficulty of reaching out to audiences except through virtual platforms. In this workshop, you will learn how to create purposeful and memorable events in good times and uncertain times.
At the end of the course, you should be able to:
Lily Lim, Senior Lecturer
Centre for Communications Skills
Lily Lim has over 15 years of experience in public relations as a senior PR practitioner in both public and private sectors, where she organised a variety of corporate events ranging from ceremonies, road shows, seminars, art exhibitions to corporate social responsibility functions. Lily also taught an event management course in TP which involves planning and executing real life events and organises virtual events.