IPRS PRISM Awards 2019

IPRS PRISM Awards 2019

The 15th Institute of Public Relations (IPRS) PRISM Awards saw a whopping 47 winners walk away with Excellence and Merit awards at the Instituteā€™s signature occasion on 7 March 2019, with agency IN.FOM clinching the coveted award for Overall Outstanding PR Consultancy.

Launched in 1987, the biennial awards ceremony seeks to honour notable contributions within the PR and Communications field in Singapore and the region.

This year, the gala event was held at the Mandarin Orchard Singapore with an attendance of about 300 guests, including the heads of PR Associations from Hong Kong, Malaysia, Vietnam and Indonesia. Mr Seah Kian Peng, MP for Marine Parade GRC and CEO NTUC FairPrice Co-operative, was the Guest-of-Honour for the evening.

The ceremony was marked by eight new additions to its 32 categories, which covered a wide range of PR and Communications competencies such as crisis and issues management, corporate responsibility and social media campaigns within the corporate, nonprofit and public sectors.

Awardees included agencies such as IN.FOM, Ogilvy Singapore, PR Communications and Weber Shandwick, and companies such as AXA Insurance Singapore, Grab, Singapore Red Cross Society, and Microsoft Asia. Fifteen awards were also presented to individuals for outstanding achievements in the PR and Communications field.

Besides PR and Communications professionals, awards such as Outstanding PR Student and Outstanding PR Project lauded the efforts of students from the National University of Singapore (NUS), Nanyang Technological University (NTU), Temasek Polytechnic (TP) and University of Newcastle Singapore (UONS).

As a member of the Select Committee for Deliberate Online Falsehoods, Mr Seah stated the importance of safeguarding Singaporeā€™s reputation as ā€œone of our greatest assetsā€, especially in the age of disruption where conflicting opinions can prove to be divisive or even untrue.

Mr Seah was particularly heartened by the attendance of many students from the IPRS Student Chapters, noting that industry experience would benefit a foundation of theory and academic rigour greatly.

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This article was contributed by Sabine Chen, Journalism Major, Murdoch University and Committee Representative, Murdoch SG-IPRS Student Chapter.