Introduction to Public Relations & Mass Communication 03-2018

Introduction to Public Relations & Mass Communication 03-2018

IPRS held its second intake of its newly revised three-day course, Introduction to Public Relations (PR) and Mass Communication from 19 to 21 September 2018. Participants who attended the course learnt a myriad of topics, ranging from the fundamentals of PR, digital communications, techniques, and best practices from a team of seasoned IPRS trainers, all of whom are IPRS Accredited Members.

The trainers were: Robert Conceicao, IPRS President and Managing Director, Majic Communications; Marcus Loh, Director, Asia Pacific Communication, Tableau Software.

Do look out for the next run of the course which is tentatively set to run between 23 Jan to 25 Jan 2019. Please visit our website, email, or call 6534 1841 for more information.

Here’s what our participants had to say!
Amelia Wee, Regional Marketing Analyst, United Technologies Corporation – Climate, Controls and Security

“What stood out the most for me was that the course was conducted by esteemed communications practitioners. They were passionate in their delivery, generous with knowledge sharing and attentive to class engagement. The course curriculum and content were well planned and up to date real world applications were incorporated consistently.

We were offered refreshing insights and were challenged to apply what was taught in practical case studies. I am now better equipped to look at PR and communications strategically with a fresh perspective as I return to work. I enjoyed the class immensely. Thank you, Robert, Marcus, and IPRS! I look forward to attending future workshops and courses.”

Benjamin Chan, Deputy Manager, Corporate Communications Department, PSA Corporation Limited

“One of most fun and interesting courses that I have attended. The course gives a good overview of the basic elements involved in Public Relations and with the advent of data analytics, how that can be incorporated into the company branding and advertising efforts.

Sharing their wealth of knowledge and experience, both trainers Robert and Marcus kept the class engaged with real life case studies and scenarios. In a nutshell, a highly recommended introductory course for all who are interested in PR.”

Marcus Loh (fourth from left) with the participants of the Introduction to Public Relations & Mass Communication Course 03-2018 Day 2.

Marcus Loh explaining to the participants about Digital Communications.

Robert Conceicao (right) sharing his experience on Media Relations with the participants.