To provide insights into PR and Communication so as to equip participants with a sound understanding of the principles, basic techniques and current landscape.
A compact three-day course from 9.00a.m. to 5.00p.m. that provides a sound, basic understanding of what Public Relations (PR) and Communication is all about and an insight into its key aspects: Communication 101; Media Relations; Crisis Communication; Digital Communication, Integrated Marketing; and the PR Plan.
Anyone who is interested in the PR and Communication profession; new entrants; and those who are in a communication role and who would like to have a quick overview of the current state of PR.
Participants will receive an IPRS Certificate of Attendance at the end of the course.
If you are in need of a refresher for specific topics, look no further! Select the modular topics that you are interested in from our 3-day “Introduction to Public Relations and Mass Communication” course.
Experienced PR professionals who are able to combine the fundamentals of PR with the best in current practices.
Robert Conceicao, AMIPRS
Director, Majic Communications Pte. Ltd.
Robert is a seasoned communicator with about four decades experience in corporate and PR consultancy. He has provided PR consultancy and specialized training to the public sector, international and home-grown brands, and ‘not-for-profit’ organizations. Robert specializes in media relations; issues and crisis communication; advocacy; and government relations and is a seasonal lecturer with several tertiary institutions including the University of Newcastle (UONS) and the Civil Service College (CSC). He is a Past President (2015 – 2019) of the Institute of Public Relations of Singapore (IPRS), which conferred him the Lifetime Achievement Award (2015) and Honorary Fellow (2019).
Marcus Loh, AMIPRS
Fellow, NVPC Company of Good
Senior Counsel, Public Affairs and Relations
Marcus was director for Asia Pacific communication at Tableau Software (NYSE: DATA) where he headed the region’s functions for public affairs, media and analyst relations, customer evidence, and executive communication in Japan, Australia, Greater China Region, Singapore / Southeast Asia, India, and South Korea. In 2017, Marcus was named a “Singapore Business Review Notable Chief Marketing Officer under 40” and featured in the “LinkedIn Power Profile for Marketing Professionals”. In 2019, he was elected president of the Institute of Public Relations of Singapore, and was made a fellow of Singapore’s National Volunteer and Philanthropy Centre.
To register, kindly submit the completed Registration Form via the “Register” button below. A confirmation email will be sent to you upon receipt of your Registration Form (subjected to availability). All applications should reach IPRS Secretariat at least two weeks before the course commences.
Per participant: SGD$1,200.
IPRS Members enjoy a Special Rate of SGD$1,000!
Per participant: SGD$500 per modular.
IPRS Members enjoy a Special Rate of SGD$400 per modular!
Payment can be made via Cheque to “Institute of Public Relations of Singapore” or bank transfer to our UOB Bank A/c #101-316-9190.
In view of the current health advisories, the following measures will be in place:
Please contact the IPRS Secretariat at 6534 1841 (normal office hours) or email: firstname.lastname@example.org.
Updated: 28 January 2020