Lim Yin Fern

Lim Yin Fern

Council Member

Director, Communications
Image Mission

Yin-Fern has more than 20 years’ communications experience in both agency and client-side roles including at global financial institutions, fintechs and government agencies and has been an IPRS member for nearly as long. She currently serves as Communications Director at non-profit organisation Image Mission, which runs Dress For Success Singapore.

Prior to her current role, Yin-Fern was Head of Corporate Communications at regional payments firms 2C2P and the NETS Group, overseeing media and stakeholder relations, crisis and reputation management as well as CSR. As a core member of the Crisis Management team at NETS, she directed the communications and served as spokesperson during the first island-wide disruption of NETS’ EFTPOS service in February 2018.

Yin-Fern holds a B.A. from the National University of Singapore and a Masters in Mass Communication from Nanyang Technological University.