We were pleased to have Selvi R (Communications Leader, IBM ASEAN), as the latest guest in our PR Leadership Series. Selvi’s 20-year PR journey took off upon completion of the IPRS Professional Certificate Course in nineties, her first formal introduction to a career in PR....
SINGAPORE, 7 August 2020 — Advisory and the Institute of Public Relations of Singapore (IPRS) today announced the signing of a Memorandum of Understanding (MOU), expressing both parties’ intent to collaborate as partners with the purpose of supporting youth development in Singapore and encouraging more students to pursue...
Public Relations (PR) skills needed in the digital age and PR opportunities arising from COVID-19 were the main topics of PResent, a webinar and Q&A session organised by the Student Chapter of the University of Newcastle, Singapore (UONS) and the Institute of Public Relations of...
Here are key takeaways from IPRS’ webinar that featured a diverse and exciting line-up of seasoned PR practitioners from “independent” agencies. The hour-long session, the sixth in IPRS’ series of Virtual Townhalls, fielded a panel comprising Rebecca Wilson (Executive Vice-President of Singapore and Australia, WE Communications),...
As the government battles to keep Singaporeans safe and the economy from stalling, businesses are also struggling to stay afloat. Besides the immediate challenges of generating cashflow, some businesses are also looking ahead to pre-position themselves for the eventual rebound. Here are 4 public relations (PR) tips entrepreneurs and small business...
“Capitalism will always be around, but COVID has shifted our focus to sustainability, weeding out the companies investing in unsustainable areas, like mining. This has given purpose to the winners.” 19 June 2020 – It is crucial for PR practitioners to align reputation building efforts with...
"A*Star’s sense of purpose is about how we use science and technology to build a better world and contribute to issues that we are facing as a nation. Many issues like water, food and land shortages are problems that you cannot throw any more money...
On 27 May 2020, we were delighted to feature Christopher Daguimol, the Head of Brand Communications at Zalora Group, Asia’s premier online fashion destination, in our PR Leaders virtual townhall. The half-hour dialogue covered ZALORA’s marketing communications approach in the fast-changing media landscape and how...
Launch of Meet-the-Media Series (Virtual Townhall) 14 May 2020 – We were delighted to have Haikel Fahim (Region Head, Southeast Asia, Telum Media) join Marcus Loh, (President, IPRS) in a one-to-one conversation for our inaugural online Meet-the-Media series. The half-hour dialogue explored the myriad of changes...
Launch of IPRS’ PR Leaders Series “Among Communication professions, PR practitioners are most apt at learning to adapt in a crisis. The Covid-19 situation is unprecedented. Duke-NUS, where many medical experts are working towards a solution, has been positioned as an institution of authority and influence...