Professional Certificate in Public Relations and Mass Communication

Intakes for 2010: February, June and September
Launched in 1971, the Institute has trained several thousand students including many who have become prominent PR practitioners in Singapore today. This is an intensive 21-session course covering around 3 months that is conducted four times a year.

Course Structure
The programme comprises two-and-a-half-hour lectures, case studies and a final examination. Classes are conducted twice a week from 7.00pm to 9.30pm, on Mondays and Thursdays.

Topics Covered
Definition and Overview
PR and Marketing Communications
Types of Media: Media Relations
News Release Writing and Press Kits
Writing for Newsletters
Dealing with Production Houses (Print & Internet)
Writing Proposals
Community Relations
Employee Communication
Crisis Communication and Management
Special Events and Exhibitions
Better Written English for PR Practitioners
Corporate Identity
Corporate Branding

Entry Requirement
Participants should possess at least 'O' level passes including a credit in English. Those in the public relations profession will be given preference. Mature students and applicants without the relevant qualification may be considered on a case by case basis.

Course Assessment
Participants are required to do a class test, assignment and a group presentation to gauge their overall performance in the course. Each will carry a 10 to 20 percent weightage, making a total of 30 percent. The final assessment accounts for 70 percent of the total grade.

Award of Certificate
Participants who have successfully completed the examination, tests and assignments shall be awarded the IPRS Certificate in Public Relations and Mass Communication.

Fees

Course fee includes an IPRS Affiliate Membership, one required textbook and course materials. Company-sponsored students are required to pay the full amount in advance. Other instalment plans are available to self-sponsored students.

Venue
To be advised upon confirmation of course

Contact Details
Please contact us at:

The Institute of Public Relations of Singapore
43-B South Bridge Road
Singapore 058677
Tel: 6534 1841
Fax: 6534 4691
Email: admin@iprs.org.sg

Skills Development Funds (SDF) Training Grants
Company-sponsored participants can apply for SDF Training Grants. Approval is granted on a case-by-case basis.

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Diploma in Public Relations and Mass Communication

Module 2: Corporate Communication
Corporate Image and Public Opinion
Community Relations and Government Relations
Issues Management and Crisis Communication
Defining PR Problems, Planning and Implementation
Taking Actions and Communicating
Research and Evaluating a Programme
Budgeting

Module 3: Integrated Marketing Communication
Marketing Strategy Overview
Integrated Marketing Communication Overview
Market Segmentation, Positioning, Target Audience and Product Life Cycle
Advertising (Creative Strategy)
Advertising (Media Strategy)
Sales Promotion
Direct Marketing
Personal Selling

Module 4: Media Relations and Mass Media Environment
Introduction to Media Relations
Different Types of Media - Local, Regional, Print and Electronic
Characteristics of Regional Media
Running a Regional Media Programme
Pitching a Story
Working with Journalists
The Internet: Its Impact on PR and Using it as a Tool

Module 5: Technical and Writing Skills for PR
Crafting News Releases for Different Occasions
Report Writing
Speeches & Presentation
Writing for Newsletters
Events Management

Module 6: PR in the Business Environment
Ethics and Code of Conduct
Laws Affecting PR Practice
PR in Business and Industry
PR in Government and Statutory Boards
The Internet & PR
Financial PR (Investor Relations, Initial Public Offers and Corporate Governance
PR in a Global Perspective

Graduation Project
All Diploma students are required to complete a Graduation PR Project. This is a graded project and all students are required to pass this project in order to be awarded the Diploma in Public Relations and Mass Communication.

Entry Requirements
Applicants should possess at least GCE 'A' level passes with a credit in General Paper. Those without an 'A' level education but with five years of working experience in public relations may also apply.

Award of Diploma
Participants who have successfully completed the required examinations and assignments will be awarded the Diploma in Public Relations and Mass Communication. 

Fees

Other fees applicable:
1. Application fee - $20
2. Registration fee - $580
Please note that the registration fee is to secure a placement in the applied course and upon confirmation it will be deducted against course fees.

eg. Every application form submitted must be accompanied with $20 application fee and $580 registration fee, total $600. Once course is confirmed registration fee will be deducted from course fees, thus before the first class balance of $2,920 (based on Non-Members fee) must be paid to IPRS. 

Course fee includes an IPRS Affiliate Membership, one required textbook and course materials. Company-sponsored students are required to pay the full amount in advance. Other instalment plans are available to self-sponsored students.

Venue
To be advised upon confirmation of course

Contact Details
Please contact us at:

The Institute of Public Relations of Singapore
43-B South Bridge Road
Singapore 058677
Tel: 6534 1841
Fax: 6534 4691
Email: admin@iprs.org.sg

Skills Development Funds (SDF) Training Grants
Company-sponsored participants can apply for SDF Training Grants. Approval is granted on a case by case basis.
For more information, please contact Ms Nina at 6236 2903 or email nina@iprs.org.sg or directly call SDF hotline: 6883 5885

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1-Year Advance Standing for IPRS Diploma Students

Bachelor of Communication (Mass Communication) by RMIT

IPRS students who have successfully completed their Diploma in Public Relations and Mass Communication may opt for a one-year advanced standing in the Bachelor of Communication program offered by the Royal Melbourne Institute of Technology.