A month after opening its first office in India, Ruder Finn has expanded its Asian footprint by partnering Kyodo Public Relations, Japan’s largest independent consultancy and the first PR agency to be listed on the Tokyo stock exchange.
Ruder Finn and Kyodo have been collaborating on global and regional projects for a decade. Through the partnership, both agencies can tap into each other’s specialised expertise and experience to offer a global network and trans-regional cooperation to their clients.
Kyodo will have access to Ruder Finn’s global network of offices in the United States as well as Paris, London, Jerusalem, Beijing, Shanghai, Guangzhou, Hong Kong, Singapore and New Delhi. Ruder Finn will have access to resources, knowledge and insight through KyodoPR’s extensive network especially in Japan, as well as in Korea.
“Japan is now the world’s fourth largest importer of goods after USA, China and Germany. It is also the fourth largest exporter and the second most technologically advanced and powerful economy in the world. It is a well-developed country with customers who can afford and appreciate quality and remains a significant market in the global economy,” Mr Sakae Ohashi, KyodoPR’s President and CEO, said.
“This partnership will provide Ruder Finn’s global clients and Kyodo PR’s clients with the means to tap into each other’s markets”.
Jean Michel Dumont, Chairman of Ruder Finn Asia, added, “With a strategic and centralized market locationin Asia, Japan is a platformformost important technologies to bedisseminated from or through Japan.We believe that this partnership will be critical in strengthening our existing Asia offering.”