The Institute of Public Relations of Singapore (IPRS) has signed a Memorandum of Understanding (MOU) with the Shanghai Public Relations Association (SPRA) to promote reciprocal recognition and benefits for public relations professionals in the two countries.
The MOU was signed by the President of IPRS, Ms K Bhavani and the President of SPRA, Professor Mao Jing Quan, at the IPRS’ Regional Conference Networking Dinner on 16 September 2003.
The two Institutes are to explore joint training programmes and professional exchanges for members and professionals in the two countries. The two associations will also provide assistance to organisations to explore opportunities in each other’s country markets.
Ms Bhavani said, "The signing of the MOU between Singapore and Shanghai is a significant development to facilitate greater co-operation between the two associations. It will allow the PR practitioners of both associations to explore opportunities in each other’s country markets."
Prof Mao said, " We are pleased to establish the long-term cooperative relationships between IPRS and SPRA. This memorandum will benefit both organisations and promote the development of economic cooperation between Singapore and Shanghai ". He was in Singapore with two other members of SPRA to attend the IPRS’ Regional Summit for Communicators on "Credibility in a World of Chaos" held on 16 and 17 September 2003 at Grand Copthorne Waterfront Hotel, Singapore.
The IPRS has signed MOUs for reciprocal recognition of PR practitioners with the Institute of Public Relations Malaysia, Guangzhou Public Relations Association, Public Relations Institute of Australia and Canadian Public Relations Society.
About IPRS IPRS, established in 1970 as a non-profit organisation, is the only accrediting body for public relations practitioners. The Institute’s objective is to establish growth for Singapore’s PR industry through knowledge acquisition, networking, and exchanging of new ideas. The Institute continually strives to be the leading regional PR organisation that will not only project the profession but also set industry standards and increase public recognition of this profession.
About SPRA SPRA, established in 1986 is the first PR industry organisation in China. The association aims to provide the platform of information exchanging, communication improvement, relationship build up and cooperation strengthening not only for local communities but also for the multinational companies. Under the tenure of SPRA, advanced PR professional skills and theories have been brought into the local professionals society.
