IPRS PRISM AWARDS 2004

Welcome to the IPRS PRISM Awards 2004.

On 5 March 2004, the 8 th IPRS PRISM Awards held at the Shangri-La Hotel Singapore saw 31 Public Relations (PR) consultancies, MNCs, public-listed and private companies, Government Ministries and Statutory Boards honoured for their outstanding work and excellent public relations effots.

The gala event was officiated by Guest of Honour, Dr Lee Boon Yang, Minister for Ministry of Information, Communications and the Arts, and saw a good turn-out of some 500 guests from PR agencies, the business community, government ministries and statutory boards, as well as PR professionals from Malaysia, Indonesia and Shanghai.

This year's winners were selected from a record total of 108 entries. The Awards comprises the 12 following categories:

  • Corporate Social Responsibility
  • Crisis Management
  • Events Management
  • Financial PR
  • Public Campaigns
  • Use of New Media in PR
  • Employee Communications
  • Integrated Communications
  • Newsletter
  • Students' PR Project
  • Lifetime Achievement Award
  • PR Professional of the Year 2004

For more information, visit our media corner.

Winners of IPRS PRISM Awards 2004

  • 1.Corporate Social Responsibility

    • Excellence - DHL International (S) Pte Ltd
      Project: Veggie Express

    • Excellence – Singapore Civil Defence Force
      Project: President's Challenge 2002: “CD Skills for Charity”

    • Merit – Singapore Telecommunications Ltd (SingTel)
      Project – SingTel Touching Lives Fund

  • 2.Crisis Management

    • Excellence – Burson-Marsteller Singapore
      Project: SARS Crisis management & Recovery Programme

    • Merit – Ellipsiz Ltd
      Project: Crisis Communication – Ellipsiz

  • 3.Events Management

    • Excellence – Singapore Civil Defence Force
      Project: SCDF Community Bonding Day 2003

    • Excellence – C K Tang Limited
      Project: Tangs 70 th Anniversary Celebrations

    • Merit – Fulford PR Pte Ltd
      Project: Double A House of Fun Challenge

  • 4.Financial PR

    • Excellence – Citigate Dewe Rojerson, i.MAGE Pte Ltd
      Project: Stamford Tyres Corp Ltd – Investor Relations

    • Merit – Citigate Dewe Rojerson, i.MAGE Pte Ltd
      Project: Hyflux Ltd – Investor Relations

    • Merit – CapitaLand Ltd
      Project – CapitaMall Trust: Managing the Launch of Singapore's 1 st REIT

    • Merit – Starhub Pte Ltd
      Project – Investor Relations Programme

  • 5.Public Campaigns

    • (Government) For projects S$500,000 & below

    • Excellence – Urban Redevelopment Authority
      Project – Master Plan 2003 Review

    • Merit – Citigate Dewe Rogerson, i.MAGE Pte Ltd
      Project – National Heritage Board – PR and Communications Plan

    • (Government) For projects above S$500,000

    • Excellence – National Crime Prevention Council
      Project – Annual Crime Prevention Campaign 2002

    • (Non-Government/Private Sector) For projects S$100,000 & below

    • Excellence – Weber Shandwick Worldwide
      Project – The Singapore Million Dollar Duck Race 2002

    • Merit – Edelman Public Relations Worldwide
      Project: Launch of Levitra (Bayer & GlaxoSmithKline)

    • Merit – MediaCorp Radio Singapore (Oli 96.8 FM)
      Project: Singapore's First 24hr Reading Round the Island

    • (Non-Government/Private Sector) For projects above S$100,000

      Excellence – MediaCorp
      Project: Fabric of the Nation

  • 6.Use of New Media in PR

    • Excellence – Singapore Police Force
      Project – Police Newsroom

  • 7.Employee Communications

    • Excellence – National University Hospital
      Project – Employee Communications

  • 8.Integrated Communications

    • Excellence – Australian Tourist Commission
      Project: Celebrate Australia 2003

    • Merit – Esplanade – Theatres on the Bay
      Project: The Opening of Esplanade – Theatres on the Bay

    • Merit – Ogilvy Public Relations Worldwide
      Project: Getting Listerine Pocketpaks on the tongues of Consumers in Singapore

    • Merit – Far East Organization
      Project: Launch of Icon

  • 9.Newsletter

    • Excellence – The Boys' Brigade in Singapore
      Project: BB News

    • Merit – Singapore Telecommunications Ltd (SingTel)
      Project: Keylines

    • Merit – Urban Redevelopment Authority
      Project: Skyline

  • 10.Students' PR Project

    • Excellence – Nanyang Technological University (Spades Media)
      Project: Colours for Life 2003 Campaign for Club Rainbow Singapore

    • Excellence – Ngee Ann Polytechnic (Shui Communications)
      Project: PR Proposal for Youth Hub Inc

    • Merit – Singapore Polytechnic (Odin Communications)
      Project: Integrated Communications to promote Green Clubs amongst schools within the North West CDC District

  • 11.Lifetime Achievement Award

    • Mr Lee Chong Kai

  • 12.PR Professional of the Year 2004

    • Mr Basskaran Nair
      Senior Vice President, Capitaland Ltd

Panel of Judges – PRISM Awards 2004

Chairman, Judging Committee  

Mr Arun Mahizhnan
Deputy Director
The Institute of Policy Studies

  
Judges  

Mr P N Balji
Director
Bang Public Relations Pte Ltd

Ms Winifred Chan
Director
Barr & Chan Communications Pte Ltd

Mr Lee Chong Kai
Fellow, IPRS

Mr Peter H L Lim
PlimHL, Singapore

Mr Samuel Lock
Managing Consultant
Clarion Consultants

Mr Basskaran Nair
Senior Vice President
Capitaland Limited

Dr Krishnamurthy Sriramesh Associate Professor
Division of Public & Promotional Communication
National Technological University

Ms Kai Taimin-Goh
Director, Corporate Affairs
Singapore International Foundation

Special Thanks to PRISM 2004 Sponsors and Supporters

Our Kind Sponsors:
   
   
   
   
   
   
   
 
Entertainment brought to you by:   Wine for Dinner brought to you by:   Official Event Manager:
   
 
Official Set Builder:   Official Motion Graphics and Video:   Supported by:
   

The Organising Committee

Name Role
K Bhavani President, IPRS
Kathy O'Brien Chairperson
Dawn Low Member
Tracy Won Member
Lee Sin Yee Member
Molisa Moorthy Member
Adele Chung Member
Wendy Aw Secretariat
Yvette Lim Secretariat
Jenesta Leong Secretariat
Anusha Sadhnani Secretariat
Saraswathy Nadarajah Secretariat
Anita Lim Secretariat

Photo Gallery

Please click here to view the photos.