Best Corporate Social Responsibility
Excellence - DHL's Integrated Disaster Response Management for the Asian Tsunami
DHL Asia Pacific Regional Office
Merit – Samsung DigitALL Hope
Edelman Public Relations Worldwide (S) Pte Ltd
Best Public Service Campaign (Government)
For a budget of more than S$500,000
Excellence - ITE Branding Programme
Institute of Technical Education
Merit - National Library
National Library Board
Merit - Fresh Air for Women
Weber Shandwick Worldwide (S) Pte Ltd
Best Public Service Campaign (Government)
For a budget of S$500,000 or less
Merit – Semakau Landfill (SL) Official Opening
Bang Public Relations Pte Ltd
Best Public Service Campaign (Non-Government/Private Sector)
For a budget of more than S$100,000
Merit - Yellow Ribbon Project
Burson-Marsteller (SEA) Pte Ltd
Best Public Service Campaign (Non-Government/Private Sector)
For a budget of less than S$100,000
Excellence - Crime Prevention Ambassadors (Senior Citizens) Programme
National Crime Prevention Council
Best Marketing Communications
Excellence - McDonald’s Restaurant Pte Ltd
Citigate Dewe Rogerson, i.MAGE Pte Ltd
Merit – World’s First Baby Massage-A-Thon
Edelman Public Relations Worldwide Pte Ltd
Merit – Driving Publicity for O2 Coverged devices in Singapore
Upstream Asia (S) Pte Ltd
Best Internal Communications
Excellence - Living OCBC Bank’s Purpose & Values
OCBC Bank
Excellence - Internal Communications for an Effective Integrated Workforce
Singapore Civil Defence Force
Best Investor Relations Programme
For companies with market capitalisation of more than S$300M
Excellence - Managing Public Perception through an Innovative in Specie Distribution
CapitaLand and Commercial Ltd
Merit – Korean Shipping Giant Sails towards Success with Listing Debut in Singapore
Weber Shandwick Worldwide (S) Pte Ltd
Best Strategic Positioning / Corporate Reputation Management
Merit – Strengthening the Discovery Networks Asia Brand
Weber Shandwick Worldwide (S) Pte Ltd
Merit – Wildlife Reserves Singapore
Citigate Dewe Rogerson, i.MAGE Pte Ltd
Best Integrated Communications
Excellence - Jetstar Asia – Building A New Airline Brand Through Close Collaboration Between Public Relations & Advertising
Ogilvy Public Relations Worldwide, Singapore
Merit – Breaking Beauty Stereotype in Singapore – Dove Campaign for Real Beauty
Ogilvy Public Relations Worldwide, Singapore
Merit – Singapore Season in London
Ministry of Information, Communications and the Arts & National Arts Council
Best Use of New Media in PR
Merit – Multilingual Video Broadcast System for Public Education
Singapore Civil Defence Force
Best Student Project
Excellence - A Little Christmas Dream with MDAS
Nanyang Technological University (2Che PR)
Merit – PR Campaign Proposal – JSSC
Ngee Ann Polytechnic (M2 Consultants)
Best Events Management
Merit – The New Tangs Levels 2 & 3, A Revolutionary Fashion Vision
CK Tang Limited
Merit – Jetstar Asia – Singapore Kolkata SME Summit to Coincide with the Arrival of Jetstar Asia in India
Ogilvy Public Relations Worldwide, Singapore
Special Awards Winners 2006
Young PR Professional of the Year 2006
Rita Chia (Ms)
Weber Shandwick Worldwide (S) Pte Ltd
PR Professional of the Year 2006
Jimmy Tay (Mr)
Hill & Knowlton (SEA) Pte Ltd
Lifetime Achievement Award
Arun Mahizhnan (Mr)
Yeo Toon Joo (Mr)
