Introduction to Public Relations & Mass Communication

     

2013 Intakes

Intake 03: 8 to 10 July 2013 (Tentative)

Intake 04: November 2013 (Tentative)

COURSE STRUCTURE

The Institute of Public Relations of Singapore (IPRS) organises three-day basic PR programmes for all professionals who would like to have a quick introduction to public relations and its functions. Classes are conducted from 9.00am to 5.00pm on weekdays.

COURSE OBJECTIVES

It aims to provide an insight into public relations so as to equip participants with a proper understanding of the theories and techniques required.  Participants successfully completing the course will receive a certificate of attendance.

COURSE CONTENT

The Institute provides an intensive course an introduction to Public Relations in three days, in English. It covers the following topics taught by veteran practitioners.

Introduction to Public Relations

  • Defines the role that Public Relations plays in an organisation and the linkage good Public Relations give between an organisation and its various publics
  • The use of the common industrial terms and jargon in Public Relations
  • The importance of corporate image and role of PR plays in the make-up of good corporate image

Media relations

  • In-depth understanding of the different types of media and explore the best reach, frequency, efficiency and selectivity to reach their target audiences
  • Different media function works in different states and settings

Corporate Identity and Reputation

  • Purpose of building a corporate identity and programme
  • Importance of corporate reputation

  Crisis Communications

  • Objectives that a PR practitioner should take note of in a crisis and handle it successfully
  • Public image and perceptions of an organisation
  • How best a PR practitioner can be more proactively involved in an organisation and reduce the likelihood of a crisis

Events Management

  • Types of events
  • Planning and strategies involved in special events management

Employee Communications

  • Importance of good employee communications
  • Defines the roles that Public Relations and Human Resource play.
  • How best to achieve effective communication
  • Steps and strategies on how to handle internal employee communication breakdown

Community Relations

  • Purpose and importance of community relations in conveying messages, influencing opinions and actions etc, to establish a socially responsible image for the organisation

News Releases

  • What is News
  • Tips on crafting effective news releases

WHO SHOULD ATTENED?

This course is recommended for professionals working behind the scenes to employees in the front line dealing with clients and various stakeholders. Individuals with a keen interest in Public Relations should attend.

WHO ARE THE TRAINERS?

Conducted by veteran PR practitioners, their experience and expertise will bring fresh insights and the latest in industry practices to every session.

AWARD OF CERTIFICATE

Participants who have successfully completed the three days course shall be awarded the IPRS Certificate of Attendance.

COURSE FEES

Members

: S$740

Non- Members

: S$940

Course fees are now eligible for the PIC Scheme!

Read more about it here: https://www.iras.gov.sg/irasHome/page04.aspx?id=13838#Training_of_Employees

REGISTRATION

To register, kindly provide the following details and e-mail to: admin@iprs.org.sg

  • Name of participant(s)
  • Designation
  • Email
  • Name of company
  • Tel and fax numbers
  • Billing address
  • Contact person's name (if necessary
  • Tel & fax numbers
  • Email

[To download the registration form, please click here]


CONTACT DETAILS

For more information, please contact IPRS at 6534-1841 or email admin@iprs.org.sg 

 

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