News Releases

The Institute of Public Relations of Singapore (IPRS) PRISM Awards 2010 introduces two new awards to recognise PR Consultancies for their contribution to the PR industry.

Nominations on till 18 December 2009; PRISM 2010 awards will recognise work done in tumultuous 2008-2009 period.

SINGAPORE, 19 October 2009 – The Institute of Public Relation of Singapore (IPRS) PRISM Awards, now in its 11th year, announces two Special Awards categories for PRISM Awards 2010. The two new award categories are PR Consultancy of the Year (Singapore) Award and Overall Outstanding PR Consultancy Award.

The PR Consultancy of the Year (Singapore) Award recognises PR efforts by a local PR consultancy. Its introduction is a long overdue recognition of the high standards of work done by local consultancies. A second new category, the Overall Outstanding PR Consultancy Award, levels the playing field for all, by giving all Singapore-based consultancies the opportunity to vie with each other to be the best of the best, by showcasing their creativity and client value-add for the 2008-2009 period. Both awards are introduced to recognise and honour PR consultancies that have achieved outstanding contributions to the PR industry locally and beyond from work developed in Singapore.

IPRS believes that these awards will excite consultancies based in Singapore and attract good participation.

“The PRISM Awards 2010 ceremony will showcase work done in the tumultuous 2008-2009 period. The global financial crisis was a challenge not just for bankers but for those who have to provide strategic counsel to their clients. PRISM 2010 will definitely separate the men from the boys and PRISM 2010 winners can definitely be seen as among the best of the best in the respective categories. At IPRS, we are humbled by what fellow practitioners have undergone during the period; by the same token, we are excited by the submissions we will receive.” said Mr Ng Wei Joo, President, Institute of Public Relations of Singapore (IPRS)

PRISM Awards 2010 comprises of 18 Award Categories to recognise different aspects of corporate and individual contribution.

The Award Categories are:

  • Outstanding Overall Corporate Reputation Programme – Singapore
  • Outstanding Corporate Reputation Campaign – International
  • Investor Relations
  • Public Service Campaigns
  • Outstanding Campaigns by Non-Government Organisations (NGO)
  • Internal Communications
  • Corporate Social Responsibility (CSR)
  • Crisis & Issues Management
  • Events/Conferences
  • Integrated Marketing Communications
  • Digital Media
  • Outstanding PR Professional
  • Outstanding Young PR Professional
  • Lifetime Achievement Award
  • Outstanding PR Mentor
  • Outstanding PR Champion
  • PR Consultancy of the Year – Singapore * NEW
  • Overall Outstanding PR Consultancy * NEW

Potential award nominations are selected and assessed by an appointed panel of Judges.

The call for nominations is now open. Nomination forms are available on the IPRS website (www.iprs.org.sg). All entries must reach IPRS by 5.00 pm, 18 December 2009. An early bird discount is applicable to submission by 5.00pm, 4 December 2009. Shortlisted entrants will be notified if they have been short-listed for the Finals by the end of February 2010. PRISM Awards 2010 will be held in March/ April 2010.

The nomination kit which includes a full list of categories and descriptions can be found at Annex A.

-END-

For more information, please contact:

Cheryl Yeo
Communication Executive
Tel: (65) 6236 2902
Fax: (65) 6534 4691
E-mail: cheryl@iprs.org.sg

FACTSHEET

More about PRISM AWARDS

Created by The Institute of Public Relations of Singapore (IPRS), the PRISM Awards started in 1987 as one way to recognise and reward organisations and individuals for outstanding contributions and achievements in Public Relations and Communications in Singapore. A highlight in the PR industry calendar, the biennial event aims to encourage creativity, originality and best application of public relations and communications practices across all sectors, in commercial as well as non-for-profit organisations. PRISM stands for "Public Relations in the Service of Mankind".

To find out more about PRISM Awards 2010, please visit www.iprs.org.sg

About IPRS

The Institute of Public Relations of Singapore (IPRS), established in 1970 as a non-profit organisation, is the only accrediting body for public relations practitioners. The Institute's objective is to establish growth for Singapore's PR industry through knowledge acquisitions, networking, and exchanging of new ideas. The Institute continually strives to be the leading regional PR organisation that will not only elevate the profession but also set industry standards and increase public recognition of this profession.