About the Graduate Diploma in Public Relations

The IPRS-SMU Graduate Diploma in Public Relations is the result of close collaboration between PR industry experts and academics represented by IPRS and SMU.  It is designed to meet the industry's demand for higher-level communication expertise and knowledge and to narrow the gap for PR professionals in Singapore and the region.

The Graduate Diploma is a 12-month part-time programme commencing in February 2012. It is ideal for Communication Professionals with about three years of practice and a good first degree, and who are looking to boost their career with a specialist diploma.

The 10 Compulsory Courses

• Strategy

• Digitial Media Across Asia

• Leadership

• Crisis Management

• Public Sector Communications

• Investor Relations

• Risk Communication

• Global Public Relations

• Employee Communication

• Global Journalism

Click here for a detailed description of the 10 compulsory courses

The Course Schedule

February 2012

• Strategy

• Digital Media Across Asia

• Leadership

September 2012

• Crisis Management

• Public Sector Communication

• Investor Relations

• Risk Communication

January 2013

• Global Public Relations

• Employee Communication

• Global Journalism

The Course Hours

Classes are held on Friday evenings and Weekends.

Each module has a workload of 24 hours, 12 contact hours for each module plus an additional 12 hours for homework and personal study.

Singapore Workforce Development Agency (WDA) Scholarships

WDA is offering scholarships under the Skills Training for Excellence Programme (STEP) for the Creative Industries. All scholarships cover 90% of tuition fees and additional SGD 2000 for books. They are awarded to selected employer-sponsored Singaporean students of the Graduate Diploma in Public Relations and of the MSc in Communication Management.

Selections are made by a tripartite committee comprising SMU faculty members, key staff members of WDA and Council Members of the Institute of Public Relations of Singapore. Only applicants shortlisted for consideration will be called for the interview.

Students can apply per email for the WDA scholarships here. Documents needed for submission are:

• Letter of endorsement and progression/development plan for the candidate from employer
• Career Goals and profile of applicant 

Applications will be processed after a candidate has been accepted into the programme.  The Letter of Undertaking will only be signed after the applicants have been selected to be awarded the scholarships.

WDA Scholarship Application for the year 2012 is now closed.

Please look out for our next WDA Scholarship intake for the year 2013.

Credit Exemptions

Credits for the following IPRS-SMU Graduate Diploma in Public Relations courses are awarded to students who have completed the following WSQ courses:

Click here to learn more about the WSQ Modules. 

Brochure

Click here to download a copy of the Graduate Diploma in Public Relations Brochure

If you would like to find out more, please fill in the form and we will get back to you with more information: