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Introduction to Public Relations - 3 Day course
The Institute of Public Relations of Singapore (IPRS) is organizing a three-day basic PR programme for all professionals who would like to have a quick introduction to public relations and its functions.
OBJECTIVES
It aims to provide an insight into public relations so as to equip participants with a proper understanding of the theories and techniques required. Participants successfully completing the course will receive a certificate of attendance.
COURSE OUTLINE
Introduction to Public Relations
Media relations
Corporate Identity and Reputation
Crisis Communications
Events Management
Employee Communications
Community Relations
News Releases
WHO SHOULD ATTEND
This course is for professionals who work behind the scene to employees in the front line dealing with customers and various stakeholders.
Application procedure
Email: nina@iprs.org.sg with the following details:
- Name of participant(s)
- Designation
- Email
- Name of company
- Tel and fax numbers
- Billing address
- Contact person's name (if necessary)
- Tel & fax numbers
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Introduction to Public Relations
COURSE CONTENT
The Institute provides an intensive course an introduction to Public Relations in three days, in English. It covers the following topics through veteran PR practitioners.
Introduction to Public Relations
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Defines the role that Public Relations plays in an organisation and the linkage good Public Relations give between an organisation and its various publics
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The use of the common industrial terms and jargon in Public Relations
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The importance of corporate image and role of PR plays in the make-up of good corporate image
Media relations
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In-depth understanding of the different types of media and explore the best reach, frequency, efficiency and selectivity to reach their target audiences
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Different media function works in different states and settings
Corporate Identity and Reputation
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· Purpose of building a corporate identity and programme
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· Importance of corporate reputation
Crisis Communications
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Objectives that a PR practitioner should take note of in a crisis and handle it successfully
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Public image and perceptions of an organisation
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How best a PR practitioner can be more proactively involved in an organisation and reduce the likelihood of a crisis
Events Management
Employee Communications
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· Importance of good employee communications
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· Defines the roles that Public Relations and Human Resource play.
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· How best to achieve effective communication
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· Steps and strategies on how to handle internal employee communication breakdown
Community Relations
·Purpose and importance of community relations in conveying messages, influencing opinions and actions etc, to establish a socially responsible image for the organisation
News Releases
What is News
·Tips on crafting effective news releases
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